Jake Pulver

Barefoot Essentials: The Evolution of Nike Free

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APC x Nike Free OG

APC x Nike Free OG

Photo via Highsnobiety

With the Nike Free Run 2+, Free technology had established itself as fashion-forward, but only in the realm of street style photos. Enter Jean Touitou, founder and creative director of APC. The brand had previously collaborated with Nike, but distinctly on lifestyle models, like the All Court, Dunk High, and Air Max 1. By giving the Nike Free OG a lush, yet typical-for-APC nonchalant makeover with black, beige and rich grey suede, the Parisian brand gave Nike Free a major stamp of approval from the fashion world. The subtle, minimally branded sneaker took the original, cutting-edge Free 5.0 V1 model far more into the realm of lifestyle than its creators could have imagined it would go.

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