3. Introduce The adidas UltraBOOST at 2015 NBA All Star Weekend in New York – February 2015
Image Via: Complex
All Star weekend is a huge time in the footwear world, so there was no better opportunity for adidas to unveil their new UltraBOOST. It was dubbed “The Greatest Running Shoe Ever” and it didn’t take long for everyone to realize they needed a pair.