12. adidas NMD ‘Pitch Black’ Snapchat Giveaway – July 2016 Image Via: SneakerNews
adidas partnered with Snapchat to do a one of a kind giveaway for sneaker lovers. They gave away 100 pairs of murdered out NMDs with a suitcase full of extra features. To win you would have to watch their Snapchat story which included a series of hidden numbers, and when the story completed, users had to piece the numbers together to form a phone number. Once they had that number, they would send a text to it to enter the contest. Easily one of the most creative giveaways to ever be done.