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The Biggest adidas BOOST Moments From The Last 5 Years

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19. adidas Launches The UltraBOOST ‘Silver’ At Halftime Of The 2o17 Super Bowl – February 2017

We had seen a Yeezy BOOST cleat, but an UltraBOOST cleat pushed the needle even more for adidas. Pictures of these silver UltraBOOSTs and cleats leaked and everyone went nuts and wanted a pair. adidas changed the game and would only drop these at halftime of the 2017 Super Bowl and had sneakerheads watching their computer instead of the game.