adidas
The Biggest adidas BOOST Moments From The Last 5 Years
19. adidas Launches The UltraBOOST ‘Silver’ At Halftime Of The 2o17 Super Bowl – February 2017
We had seen a Yeezy BOOST cleat, but an UltraBOOST cleat pushed the needle even more for adidas. Pictures of these silver UltraBOOSTs and cleats leaked and everyone went nuts and wanted a pair. adidas changed the game and would only drop these at halftime of the 2017 Super Bowl and had sneakerheads watching their computer instead of the game.
