The Greatest adidas Lyrical References


Run DMC – My adidas

I like to sport ’em, that’s why I bought ’em,
A sucker tried to steal ’em so I caught ’em and I fought ’em;
And I walk down the street, and bop to the beat,
With Lee on my legs and Adidas on my feet;

[soundcloud url=”https://api.soundcloud.com/tracks/234591357″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]
Essentially making the greatest product placement song ever, My adidas by Run-DMC is an iconic song where just about any raps from this song would have been appropriate, so I chose the one that I feel best relates to the sneakerhead community. A sportswear company giving a million-dollar endorsement contract to a non-athlete was completely unheard of. Doubly so for entertainers of a very young, new genre of music that was rap/hip hop. Reverend Run, Darryl Matthew McDaniels, and DJ Jam Master Jay are responsible for the adidas Superstar being an icon in the culture.