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When you get the opportunity to go to New York Fashion Week, you go! And for the last couple days we’ve been hanging out with @reebok to see the reveal of their collaboration with @refinery29’s 29Rooms in New York.

Room #5 ‘The Support System’ by Reebok, highlighting the latest technology in sports bras. The design supports your every move and with responsive fabric makes any type of lifestyle comfortable.

Running, yoga, walking down the street, you name it this sports bra was made to support you and your shape. If this wasn’t a #WeAreMore moment, we don’t know what is. 🙂

Check out our favorite moments on @finishlinewomen for a more exclusive look of Refinery 29’s #29Rooms. 

Reebok women are making a change and standing up for what they believe in. The Reebok #BeMoreHuman campaign is all about how women uniquely change the world around them whether it be through sport and fitness or outlets that help eachother grow. Ariana Grande is one of the many women rising to the occasion and helping others become stronger for the #BeMoreHuman campaign. As women of today, it’s important to uplift those around us.

Always wearing the latest from Reebok, Ariana has been behind positive messaging from the beginning. Using her platform to spread encouragement to all women and to always be true to themselves. You can keep up with the latest from Reebok on @finishlinewomen and keep spreading the love by hash tagging #BeMoreHuman and #WeAreMore.

For the latest styles from Reebok keep an eye out on @finishlinewomen and finishline.com on 7/23!

All photos by @kimberlykamish.king

Another great start to a Sunday with @lifestyleathletics. With a little help from fitness experts and @core hydration, all attendees were in the zone! Last time, we saw Lifestyle Athletics at the W Hotel in Hollywood and this time, they took to a helipad in Beverly Hills. The vibes were right and participants pushed through workouts with a smile. 

Big thanks to Reebok! Everyone received a mat for their time spent with fitness experts who train anyone from VS models to various actors. We also kicked off the first Punch & Brunch, so everyone who joined the workout was refueled with some delicious eats after a good sweat sesh.

Keep things locked with @finishlinewomen for updates on our next event with @lifestyleathletics.

The latest sneaker from Reebok is the perfect mix of stability, flexibility, beauty and function. Not only is this shoe built to perform, but the design and colorways pair easily with your more fashion forward athleisure.

The Flexweave Fusion was created with Reebok’s new interlocking figure 8 weave paired with a Floatride Core midsole. The result is a new shoe ready to perform whenever and wherever, so the versatility in function is easy to love.

The Reebok Flexweave Fusion will be available for men and women, May 3rd at finishline.com. 

 

 

Reebok is bring the heat with the new Reebok DMX Fusion that will be perfect for your summer rotation. The DMX Fusion is a modern upgrade to the DMX Run 10 silhouette, which originally debuted in 1997. The new model features an updated look that has become common on today’s sneaker models, with a sock-like Ultraknit upper, elastic ankle collar, and textile overlays. It also maintains the original standout details from its predecessor, a pod-shaped midsole and DMX technology in the outsole. With a lightweight sock-like upper, your feet can breath easy during the hot summer days. You’ll be able to lace ’em up tight or walk around with loose laces thanks to the unique lacing system along the midfoot and elastic heel tabs.

Make sure you pick up your pair of the Reebok DMX Fusion NR on March 30th at Finishline.com.

Whether you’re someone on stage rehearsing, tackling workouts in the gym or bringing major sporty spice vibes with your fashion, this new sneaker from Reebok is the perfect option. Ariana Grande is showing off the shoes more stylish side in her latest campaign with the brand and we’re loving it!
The more we move, the more we improve. Reebok’s new interlocking figure-8 material is designed to give you the perfect mix of strength, breathability, beauty and function. The result is an innovative new look, that’s custom tailored to perform. You can get your pair of the Reebok Fast Flexweave on 3/1 at finishline.com. 

The gym-to-street boundary-crossing qualities of the Workout Plus rise to the surface in Lil’ Yachty’s daring attitude. His ability to take his talent to the next level and continue to rise on the charts, shows that neither he nor the Workout Plus allow themselves to be held down by others’ definitions because they’re both breaking classics.

Introduced in ’84 and updated in ’87, the Workout Plus delivered versatility to those who dared their shoes to work(out) as hard as they do. The functional H-Strap became an icon design, and the shoe soon left the gym for streetwear circles, crossing cultural boundaries with a daring attitude that’s always classic.

 

Check out the Reebok Workout Plus now on Finishline.com

and read more about the #ALWAYSCLASSIC campaign on our blog!

Kobe Bryant wore several different brands during his sneaker free agency season in 2002-03. One of those was Reebok and this ‘White & Purple’ Answer IV colorway that’s officially getting a release. During this time, Kobe surprised everyone by lacing up a different sneaker every game and had people wondering what he could be lacing up next. Now, this once-exclusive PE is releasing and is one that should entice both Kobe loyalists and Reebok Answer and Iverson lovers. Reebok is staying true to the original pair worn by the Black Mamba. This Reebok Answer IV sports a white and purple leather upper that is paired with grey detailing and Allen Iverson’s signature face logo on the outsole. If you’re a true Kobe lover, then you may remember that he also wore an all-white pair with the same purple detailing. Maybe Reebok has plans for another release down the line.

Grab your pair of the Reebok Answer IV ‘Purple & White’ on February 16th at Finishline.com.

In January, Reebok started their campaign #AlWAYSCLASSIC to represent global style through the Reebok Classic lens. A great representation of someone always exploring her individual style and keeping things locked with fashion is none other than Reebok’s brand ambassador, Gigi Hadid. In her latest photoshoot, Gigi shows off the newest Reebok Classic for the ladies, the Freestyle Hi Muted.

Sporty with touches of street fashion, the Freestyle Hi Muted is the perfect look for the ladies who love their joggers, boyfriend jeans and leggings. A little bit of edginess but refined with neutral, leather colorways.

Gigi effortlessly wears these sneakers with a comfy long sleeve crop top and joggers. She might be strutting her stuff down runways, but off model duty, this supermodel is all about her sneakers.

Check out the Reebok Freestyle Hi Muted now on finishline.com and read more about the #ALWAYSCLASSIC campaign on our blog!