Impossible Alone. Possible Together: Jordan UNITE Collection
In late 2018 Jordan Brand introduced their Unite campaign. The project is a film series which purpose is to celebrate the unifying power of basketball. Impossible alone, possible together is the mantra. “It’s a rallying cry for inspiring and empowering the next generation to never fly alone.” Kicking off the new year, JB is set to release a pair of kicks that carry the Unite message forward.
First up is the Air Jordan XXXIV which comes at you in a bold white and Metallic Silver makeup. This clean look is accented by rainbow-colored branding on the heel and finished with an icy blue sole.
Next is the Air Jordan Why Not Zer0.3, Russell Westbrook’s third signature shoe. A white, black and grey upper is complemented by Infrared accents. Unite branding on the heel and lateral side of the shoe completes this colorway.