adidas
Rethought, Recoded, Reboosted: adidas UltraBOOST 19
Rethought. Recoded. Reboosted. The adidas UltraBOOST 19 is the most responsive offering from adidas to date. adidas designers and developers worked with thousands of runners across the globe to completely revamp the famed running shoe. Lighter. Faster. This new design went from 17 pieces to 4 for a performance-driven, game-changing running experience.
The first component is the Primeknit upper, which wraps your foot for an engineered fit and 360 degrees of targeted support. Second, you have the 3D heel frame. The heel counter allows for a natural fit and optimal movement of the achilles. Next is the torsion spring. Integrated in the midsole, the torsion spring provides support through your strides. The fourth and final piece is the BOOST midsole. As mentioned before, the midsole has been reworked to be the most responsive adidas shoe ever. With the new midsole, the possibilities are endless: The more energy you give, the more you get.
Want a chance to get the adidas UltraBOOST 19 early? Head to our app on 2/18 for your chance to preorder. First 100 Winner’s Circle Members to do so will get an exclusive custom box.
