In November of 2013, Kanye West announced what most of us were hearing—he was the newest member of the Three Stripe Team and he was about to bring adidas mad more cream. Over the course of nearly four years, Yeezus has helped bring adidas to the forefront of American sneaker culture and every Yeezy sneaker he releases is still causing mass hysteria. Through his last few fashion shows we have seen that Kanye is about to change it up from the 350 and 750 Boost and introduce some new Yeezy models into the wild. In the meantime let’s look back and see how Mr. West and adidas have shifted the momentum around one of the most classic brands and polarizing personalities in pop culture.
November 25, 2013: The Announcement
There was a lot of speculation about where Kanye would end up after he made it known that he was looking for a big partnership with a brand to rollout not only more sneakers but also apparel. Yeezus appeared on the Angie Martinez Show and let us know that he would be taking his talents to The Three Stripe. It didn’t take long before Kanye started stepping out in adidas and had hypebeast sneaker fans ready to switch up the rotation.
April 2014: adidas in Paris
Kanye has been wearing adidas since his College Dropout days but everyone was waiting to see what Kanye would wear first after he penned with the brand. Technically he went with the Y-3 Qasa Racer a few months earlier, but we all wanted to see the first true adidas move. While in Paris, Kanye stepped out in the ZX 710 OG showing the strong heritage of the brand and the direction he would be taking his own brand.
June 2014: #Boosted
The first time we saw Kanye step out in Boost was the summer of 2014 when he jumped out the whip in a pair of Pure Boosts. Anyone already rocking these co-signed the comfort and Boost started making some noise in sneaker circles for being the most comfortable cushioning system. It wasn’t long before Kanye was wearing them for every social occasion and even pick-up basketball games. The Pure Boost wasn’t exactly engineered with the hardwood in mind but have you ever hooped in shoes that felt like clouds just comforting your feet? We don’t blame you, ‘Ye.
February 7, 2015: The adidas Yeezy 750 Boost
Kanye’s barber was actually the first person so show a clean look of the shoe the night before. The day after, Yeezy stepped out donning the first official collaboration with adidas. The first Yeezy shoe was set to release a week later in NYC around NBA All-Star Weekend and was clearly the biggest release and news around a weekend that had plenty of other forms of competition in terms of sneaker releases, Fashion Week shows, and the actual NBA All-Star Weekend itself. Further proof that when Kanye makes waves, he makes waves.
May 17, 2015: The Performer
Kanye has always claimed he was just as much of a performer as the greatest athletes. When we think of iconic sneaker moments it’s usually attached to a pro athlete taking over the game. Kanye blessed the stage at Powerhouse 2015 and a front row fan caught Yeezy catching some air in what would soon to become one of the most hyped shoes of 2015, the all-white Ultra Boost. Kanye supported the original colorway the week of his 750 launch in NYC but this was the celebrity on-foot moment that made waves for the brand.
June 27, 2015: The adidas Yeezy Boost 350
The 750 release was a huge success for adidas and with the 350 making its debut to consumers, Kanye and adidas continued their run of fast sell outs and “sadderday” tweets all over the timelines. Since then, adidas has releases a handful of colorways in each Boost model over the past years without much sign of slowing down.