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Heading into the All-Star break, Stephen Curry and the Golden State Warriors are hitting their stride. For the month of January Curry’s averaging 30.9 points per game. All while shooting .492% from the field and .438% from behind the arc. He’s been lighting the courts up in the latest addition to his signature line, the Curry 6.

The latest colorway in the line is giving us some major deep sea vibes. The compression-like knit upper comes dressed in Academy blue. The upper is highlighted by Mango and Team Orange accents. As always, it all sits atop a full-length UA HOVR midsole which provides an explosive energy return and a light, zero-gravity feel.


Grab the latest Under Armour Curry 6 from Finish Line on 2/1.

Earlier this season Stephen Curry debuted his sixth signature shoe, the Under Armour Curry 6. Like his previous model (UA Curry 5), the shoe opts for a low-cut design, which allows for optimal movement. This latest release of the Curry 6 is fully dressed in red. Dubbed the ‘Heart of the Town,’ this edition of the shoe draws inspiration on the intimate relationship between the City of Oakland and Curry.

Fresh. New. Innovative. Groundbreaking. That’s the rap that Curry has earned during his illustrious 10-year NBA career. Conversely there are those that say he’s ruining the game. Playing on that idea, the mantra of the Under Armour Curry 6 is to ‘ruin the game.’ The shoe’s upper is constructed from a lightweight, compression-like knit material. An external heel counter adds stability and support, while the speed plate locks your foot down and keeps your toes in place. It all sits atop a full-length UA HOVR midsole which provides an explosive energy return and a light, zero-gravity feel.

Ruin the game with the Under Armour Curry 6 ‘Heart of the Town’ on 1/18 at Finish Line.

Earlier this summer we linked up with Terrance Ferguson of the OKC  Thunder to show the kids some love. This exclusive event was limited to 10 Winner’s Circle members at the home of the G-League’s Oklahoma City Blue’s practice facility.

It was there that the kids got the opportunity to hit the courts with Terrance Ferguson and grab some freebies to brighten up their summer. Each one was gifted a head to two Under Armour look with the latest from UA Basketball like the Curry 5, SC 3Zero IIs, and Jet 2018.

This exclusive camp not only allowed the kids to play one-on-one each other while Coach Ferguson and a professional UA basketball coach gave them pointers, but also play one-on-one with Terrance Ferguson himself. Think about heading back to school with signed sneakers and a few videos on your phone of you playing against an NBA player.

If you aren’t already a member of our Winner’s Circle program, sign up now for more exclusive opportunities for you and your family.

Nothing better than summertime — balling out with your friends and taking a few a/c breaks inside or doing anything possible to cool down. Ain’t no shame in chasing down the local ice cream man — especially when The Migos are out here with Josh Jackson and they are slanging kicks too. 

To keep your summer heat going, Under Armour is hitting us with a new iteration of one of the biggest selling shoes of 2018 – Josh’s white kicks are fire. Keep it locked on our social channels for more photos and videos and hit up FinishLine.com to grab your pair of UA HOVR.

#ShoesSoFresh

Even though the NBA season has come to an end, Under Armour has no plans of slowing down as they continue to drop Curry’s signature sneaker. The next UA Curry 5 comes dressed in an Metal Grey, Ivory and Tokyo Lime color scheme. This Curry 5 features a Cool Grey knitted upper with its “SC” branding done in a Warriors-themed Blue and Yellow tone. Finishing off the design is a full Gum rubber outsole. Grey plastic heel accents, a grey midsole and a classic gum outsole complete the shoe’s no-frills look.

Make sure you grab your pair of the Under Armour Curry 5  on July 13th at Finishline.com.

Under Armour is kicking off summer with some clean new colorways of the HOVR Phantom. Originally debuting back in February, the HOVR Phantom boasts the brand’s new cushioning platinum with Energy Web and a sock-like knit upper. The Under Armour HOVR Phantom consists of a Compression mesh Energy Web that contains & molds UA HOVR™ foam to give back the energy you put in. The Micro-thread upper dries fast & provides a breathable, compression-like fit that delivers lightweight directional strength & unmatched comfort. The knit ankle collar provides a snug, bootie-like fit, while the external heel counter creates the ultimate in stable support. We’ve got three clean colorways dropping for men that will go perfect in any summer rotation.

You can grab your pair of the Under Armour HOVR Phantom on July 12th at Finishline.com.

Back in 2015, Under Armour added The Rock to their star roster and he hit the ground running. You may remember that his first project, The Under Armour Project Rock Delta sold out in minutes. As one of the brand’s most significant faces, Dwayne Johnson and Under Armour have forged quite the partnership. With his footwear and apparel selling out in record fashion, the proclaimed “Most Electrifying Man In Sports Entertainment” has risen to be a force in the world of footwear and it’s about to get even more electrifying. If you missed the first drop of the Under Armour Project Rock 1 back in May, be ready to mark your calendar because the shoes are coming back. These feature a knit upper with extra-thick fibers to support the Rock’s intense training regimen, a wide base for optimal stability when lifting weights, and his signature Brahma Bull logo on the heel. A semi-transparent One-piece Micro G rear heel gives the shoe a technical look and feel, while synthetic upper overlays accomplish technicality and provide a more snug fit for comfort and performance. The Project Rock 1 offers both excellent style and extreme performance.

Make sure you mark your calendars so you can grab your pair of the Under Armour Project Rock 1 on June 28th at Finishline.com.

Steph Curry is back in the lineup for the Golden State Warriors and he is just what they need to hold off the Houston Rockets as they push for another trip to the NBA Finals. Under Armour will be lacing up Steph Curry with new colorways of the Curry 5 throughout the Western Conference Finals and they’re hoping to during the NBA Finals if they get there. One of those iterations that you may see Curry lace up is this new colorway. The shoe features a White upper with an iridescent pattern on its mudguard and toebox. Adding more contrast are Orange accents on the “SC” branding atop a Blue icy outsole.

Make sure you grab your pair of the Under Armour Curry 5  on May 18th at Finishline.com.

Migos

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Last night we teamed up with @UnderArmour and @CapitolRecords to host an event of epic proportions. With DJ Envy on the ones and twos to set the pace early in the evening and performances from the LA Leakers and Zaytoven, how much better  could it get? You know we had to do it the F I N I S H L I N E  W A Y and get the big dogs here and set it off the right way ???????????? aka D A T W A Y.  With the Culture II set up on the stage, everyone knew it was coming, but when Migos hit the stage, the atmosphere was electrifying beyond words. It felt like all of LA was vibin’ with us.

 

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UA hooked Migos up with a pair of their latest and greatest, the HOVR Phantom equipped with Speedform 2.0 interior and HOVR cushioning for all-night comfort on stage ????????. VIP members could even try out the HOVR drip ???? for themselves before and after the concert in our exclusive pop-up inside of Capitol Records. During this star-studded event, we got to kick it with Dennis Smith JrJulio Jones, Torrey Smith, and Randall Cobb. Even the beautiful Emily Sears and Gianina Thompson graced us with their presence.

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Was there any way to start off All-Star weekend other than T H E M I G O W A Y ? Of course not. Keep it locked here for more on #MigosASW.