Home / #ShoesSoFresh

We’re going bigger than ever for the adidas UltraBoost 19 and we want you to be a part of it.

If you’re in the LA area and you are a true BOOST fan, then now’s your time to shine. Snap a pic and post it to Instagram to show us your UltraBoost collection for a chance for you and a friend to have a once in a lifetime Boost experience.

1. Must be in the LA area and Winner’s Circle Member.
2. Post a pic of your collection.
3. Tag @finishline, @finishlinewomen, #ultraboost19, #ShoesSoFresh.

Our Winner’s Circle Members will get VIP treatment with stylists and professional photographers along with an iPad station with real time access to the photos and immediate access to post the content. Don’t forget to tag #ultraboost19, @adidas, @finishline and @finishlinewomen though. 😉 Along with all the style points, there will also be food and drinks. We’re above your typical, averaged catered event. We’re looking to have the the most talked-about and unique local foods around so foodies, get ready for all the photo ops. To top it all off, we have a special musical guest performing.

What are you waiting for, LA? Show us what you’ve got and keep it locked on @finishline and @finishlinewomen for more details.



Last month, Migos, Jerry Rice and Caleb McLaughlin brought us back to the Finish Line Fresh Bodega. An introduction that built energy around the latest styles from Nike and now, Billie Eilish stops by. The singer-songwriter was the perfect addition while showcasing the new Air Max 720. Sporting the sneakers with a cozy, all white look, Billie fit into the #ShoesSoFresh fam effortlessly.

Part two brings new faces and basketball front and center just in time for All-Star weekend. The fun starts with Caleb McLaughlin and Offset battling it out on NBA Jam while Quavo spins a basketball and TakeOff shoots for a garbage can three.

The good vibes continue with more notable guests like Devon Allen and Vashti Cunningham strolling through the Bodega. Things end up in the parking lot where the crowd including BillieKyle Kuzma and Devin Booker sit around to watch Caleb and Quavo take things to the hoop.

You can download the app for Apple or GooglePlay to get priority access for the Nike Air Max 720 in Deep Royal Blue/Hyper Jade exclusively at Finish Line on 2/21.

Keep it locked and follow @finishline and @finishlinewomen on Instagram for more things #ShoesSoFresh

Last year we introduced you to the #ShoesSoFresh Bodega. We’re back at it again and open for business. Bringing faces, old and new together and ensuring that they get Bodega fresh. For our latest spot we’re going bigger and bringing you the latest from Nike. Pairing rap group Migos with Stranger Things actor Caleb McLaughlin and Hall of Fame NFL receiver Jerry Rice.

Part one of three, this first spot serves as a prelude of things to come. From the stars, to the cars and footwear, the party is only getting bigger at the #ShoesSoFresh Bodega.

The gift that keeps on giving. Every time you watch the spot you’ll notice something new. Take for instance the newspaper that Jerry Rice is holding. It appears to be teasing something very special that’s in the works for halftime on Sunday. We suggest that if you haven’t already, you download our app and when intermission starts, you might be in for a special treat from Migos.

Keep it locked and follow @FinishLine on Instagram for more. #ShoesSoFresh

Vanessa Morgan, Migos and Zach LaVine are back for #ShoesSoFresh and we took things to the Whip Wash, where the cars are clean, but the kicks are cleaner. This time around, the crew is drippin’ in the latest adidas UltraBOOST and giving us all the #boosted vibes.

Right from the jump you’ll see accents of sneakers and Finish Line visuals in and outside of Vanessa’s car. From the outlet billboard, sneaker sponges, rearview mirror decor and the “So Fresh” detail on the hood, you’re going to want to watch this video frame by frame.

As Vanessa rolls up to the Whip Wash that’s when things really get Finish Line Fresh. Zach LaVine directs the car forward and Migos hits the paint with a wax on, wax off treatment to transform Vanessa’s car into something SO FRESH.

With the help from super clean pairs of adidas UltraBOOST and some Whip Wash magic, Migos and Zach LaVine takes Vanessa’s car from 0 to 100 real quick.

Head to @finishline and @finishlinewomen for more things #ShoesSoFresh and let us know what you think of our latest Whip Wash spot with Vanessa Morgan, Migos and Zach LaVine.

The hottest heat wave of summer has officially rolled in thanks to Vanessa Morgan, Migos, DJ Durel and Todd Gurley. As some of the biggest names in their respective industries, this was a #ShoesSoFresh moment to remember.

Coming off the second season of the hit show Riverdale, Vanessa Morgan was an exciting, new energy to add to the #ShoesSoFresh team. From her style to her candid personality, Vanessa showed off the Nike ‘Just Do It’ Collection effortlessly and kept things on point for the ladies in our freshest kicks.

Joining Quavo, Offset and Takeoff this time around was none other than their boy DJ Durel and MVP Running Back, Todd Gurley. You’ll hear DJ Durel’s new single, “Hot Summer” feat. Migos in the above video and the vibes couldn’t get any better.

Keep it locked on @finishline and @finishlinewomen for more behind the scenes looks and updates on the latest Nike styles.