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The buzz around Nike React is real. Athletes, influencers and more are LOVING Nike’s latest technology and we want you to have a chance to try it for yourself. Our LA store will be harnessing all things Nike React this week and you’re invited to be a part of the experience. Nike’s latest innovation will takeover Finish Line Culver City and we’ll be there to capture it all. @meganbatoon will be in store on Thursday 3/1, @montanaefaw and @koreatown on Friday 3/2 and @kustoo and @deannajenkins_,on Saturday 3/3.

Nike React specialists will be in store to educate you behind the design, let you try the shoes out in our foam pit and have you strike a pose you can share with your friends and family. Get down to good music by DJ Brett Hart and find out why people are riding the Nike React wave.

Want some insight on how React feels? Check it out below:

Mo Farah

Simone Biles 

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Evan Jager 

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Sadie Sink

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If you’re in the LA area, come hang out with us at Finish Line Culver City’s Nike Epic React takeover from 3/1-3/3 and don’t forget you can also get your pair at finishline.com.

Every year, Nike has sneakerheads waiting and wondering what their next big move will be with the Air Max line. Last year they blew everyone away with the new-look Nike VaporMax Flyknit and it was just what the SWOOSH needed. A breath of fresh air in their legendary running line that has dominated year after year. We’re two months into 2018 and for #AirMaxMonth Nike is giving us the Nike Air Max  270. The Air Max 270 unit, and its subsequent shoe, is the first 100 percent lifestyle Air shoe that is designed with the same rigor as sport performance but for the demands of all-day wear. The shoes “270” moniker is derived from the 270 degrees of visible air within its Max Air unit.

The 270 has a form-fitting zoned mesh upper for flex and breathability, as well as a molded dual-density foam layer for smooth transition from heel to forefoot. Featuring the tallest Air Max heel unit in the history of the brand, the Air Max 270 features heavy inspiration from early 90s icons in the Air 180, which featured a cushion unit that was exposed to the ground, and the Air Max 93, Nike’s first half-length Air Max bag. With four colors of the Air Max 270 on the way, you’ll need to start planning which one you must have or you can grab them all.

Make sure you add the Nike Air Max 270 to your rotation on March 2nd at Finishline.com.

The Nike Flyknit Trainer made its return last year after sneakerheads had been asking for them for years. Originally debuted to the world during the 2012 Summer Olympic Games, the ultralight trainer became an instant hit in the sneakerworld thanks to its fresh look and some celebrity influence. With Nike being the ones to thank for ushering in the “Knit” generation of sneakers, we can now relive the excitement of 2012 with a fresh pair in the OG colorway. The next pair to hit shelves will be the ‘Oreo’ colorway and it returns in its classic Black and White color scheme. Unlike the original pair, the retro will come with solid Black Flywire cables instead of being covered in White specks.

You can grab your pair of the Nike Flyknit Trainer ‘Oreo’ on February 27th at Finishline.com.

If you’ve been dying to get your hands on the brand new Nike Epic React running shoes, then you’re going to want to pay attention. We’re giving you the chance to order the Nike Epic React before their release date on the 22nd.

If you thought ordering them early was good, it’ll get even better when you step out and everyone sees them on your feet on release date.

You’re going to want to download the Finish Line app for Apple or GooglePlay on 2/17 or 2/18 and get ready to order your pair on 2/19 or 2/20. Your only way to make sure they’re on your feet by the 22nd will be through our exclusive early app release and you’ll have 48 hours to make it happen.

The Nike Flyknit Trainer made its return last year after sneakerheads had been asking for them for years. After the resurgence last year in a classic colorway and some fresh new ones, Nike is picking up where they left off last year by dropping a new colorway that looks good on any shoe. Get ready for the next Nike Flyknit Trainer to get murdered out with a dope ‘Triple Black’ colorway that everyone loves. The sneaker is basically dipped in the black hue while subtle anthracite accents are used on the flywire cables and swooshes across its sides. A matching rubber sole finally completes the tonal design altogether. Everything looks better in ‘Triple Black’ and the Flyknit Trainer is one of the best.

You can grab your pair of the Nike Flyknit Trainer ‘Triple Black’ on February 23rd at Finishline.com.