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Nike is bringing another round of sneakers that can withstand the winter weather and elements. Every year, Nike Sportswear creates a new collection of kicks that has a special fall and winter colorway with redesigned materials to both keep you warm and protect the sneaker itself s0 that sneakerheads can rock their favorite kicks in the rougher months. Nike is adding a warm material to two Air Max selections, with wool covering the uppers of the retro running styles. The Nike Air Max 90 Premium and Air Max 97 Premium can now help you fight off those cold winter months in style with these premium models.

Each model comes dressed in a mix of cool grey, mushroom, deep pewter and wolf grey color scheme that blends together. They’re also highlighted with wool material on the toe box and around the heels to keep your feet warm during the months ahead. We’ve seen numerous releases of Air Max 97 colorways and this one stands apart from the rest with it’s special wool upper.

Make sure you grab a pair of the Nike Air Max 90 Premium ‘Wool’ & Nike Air Max 97 Premium ‘Wool’ on October 16th at Finishline.com.

Nike Air is without a doubt tied to historical exploration when it comes to new technology, so it’s only fitting that the Nike ‘Explorer’ Pack takes a nod to those moments in time. A bronze Swoosh on both the men’s and women’s pairs are inspired from deep-sea diving adventures that lead to findings of under water frontiers. When taking a look at the dark hue on the men’s VaporMax, Nike mentions the relation to faraway planets and the blue on the women’s colorway takes a nod at space suits.

Also a part of the Nike Explorer Pack is the LunarEpic Low Flyknit 2 for both men and women. With a similar appeal to the VaporMax including the bronze Swoosh, this style is one you can take on a run or around town for a casual day out. The contoured Lunarlon midsolde will deliver perfect transition from heel to toe and a cushioned footbed is the perfect amount of comfort for anyone.

Will you find new frontiers to explore with these latest styles? Check out the Nike Explorer Pack Thursday, 8/3 at finishline.com.

Nike is starting off the summer with a collection that honors the dedicated runners getting out there during sunrise and sunset. The next colorways of the VaporMax silhouette will have you feeling like you’re on an around-the-clock schedule since the theme is “Day to Night”. There are 5 colorways representing different shades you’ll find in the sky from dawn to dusk, the pack contains tonal color schemes of arctic pink, violet dust, glacier blue, blue orbit, and college navy in a light-to-dark scale. Women Nike VaporMax

Ladies, wether you’re a morning runner or a late night grind kind of runner, these pairs are the perfect partner for when you decide to pound the pavement and rack up the miles. The three colorways to choose from are glacier blue, light violet, and violet dust. Now, you’re toughest move will be deciding which one you want.

Nike VaporMax Day To Night

Just like the ladies, the men are also getting three different colors to choose from. These color schemes are pretty different from the last couple VaporMax releases that we’ve seen. The mix of blue hues is the perfect look for the silhouette as the warm months approach and you feel like showing off your kicks. With the men’s pairs you have three to choose from, there is glacier blue, blue orbit, and college navy. Even if your favorite hue is Jay-Z blue, these three pairs will blend perfectly in your rotation.

Make sure you choose which pair of the Nike Air VaporMax you want from the ‘Day to Night’ Pack that drops on June 1st at Finishline.com.

Ari Max LD-1000 'Blue Moon'

via Nike

Two new looks are headed to Finish Line for the Air Max LD-Zero. Gents, you will see a ‘Blue Moon’ colorway that’s sleek and sporty. Ladies, ‘Wolf Grey’ makeup is what’s in store for you and the style will easily pair with all of your athleisure outfits. With 360 degree air cushioning and the LD-1000 fused upper, this sneaker will take you to all the right levels of sport meeting street.


The Air Max LD-Zero is coming soon to finishline.com. 



Air Max 97 OGImage Via: Jennizerr

Written by John Gotty 

In a matter of days, the wavy goodness that is the Air Max 97 in the metallic silver and gold colorways will return to store shelves and online. Even though they’ve both seen several reissues over the years, they’ll always find buyers who welcome them due to the steeped history of model for anyone coming of age the time and finds themselves under the influence of that power drug of nostalgia as soon as they gaze at the iconic model.

As the narrative goes, Nike designer Christian Tresser was said to have adopted the model’s sleek look from the Japanese bullet train, hence the ‘Silver Bullet’ nickname, and it’s one that’s withstood the test of time. When it first released, the Air Max 97 featured so many attention-grabbing elements: the layered leather and mesh combo; the distinctive wave pattern wrapped around the shoe; the first appearance of a full-length Air unit; the traces of red, which stood out just as much as the reflective 3M that covered parts of the upper. Much like the Foamposite model released in the same year, the AM97 was unlike anything seen before and nothing comparable has come in the time since.

Nike Air Max 97Image Via: Complex

One of the main reasons why Silver Bullet 97s have stood the test of time is because they represent a key moment in the history of Nike Air. By 1997, we were a decade removed from the Air Max 1, the first sighting of visible Air and five years had passed since the iconic Air Max 95. At this 10-year point, Nike raised the bar one more time in dazzling fashion, cementing their flag as innovators who worked with athletes in mind but also understood how to tap into what the general consumer wanted as well. Honestly, customers didn’t really know what they wanted. Nike just had a way of guiding them to the next thing by crafting products that look like advances towards the future, breaking mold in terms of what shoes could look like and what materials composed them.

The Air Max 97 was one of the three key runners from the same year: the Zoom Spiridon and the Zoom Talaria, both of which made their way back to retail recently in OG form as well. They all date back to a time when the Swoosh was conjuring up magic through advertising and athletes. The starting point for the shiny shoes could be traced back to the 1996 Olympics, which were held in Atlanta, GA. At the time, Michael Johnson was the fastest man on the planet when it came to track and field and, with the world watching the Games, he shattered records while wearing a specially designed gold-colored spike designed by Tobie Hatfield after originally turning down a silver colorway of the same model. Nevertheless, the seed was planted for anyone tuned in to the Olympics and relentless marketing by the Swoosh. Just like Michael Jordan once inspired kids to believe they could fly, Johnson and Nike led us to believe the fast path to the future was layered in gold and silver footwear. And when the shoes arrived at retail, people wanted to buy into the idea via the kicks.


Image Via: Nike/Complex

The cool thing about the Silver Bullets wasn’t just the bells and whistles attached to the design and marketing. Off pure aesthetics, they were as eye-catching as could be with the allure of the base color accented by reflective 3M that glimmered in the light. At the time, I was in college at a HBCU and, for those unfamiliar, you could get an unofficial minor degree in style in that setting. We spent a lot of time on outfit architecture because the flyest guys linked up with the flyest girls. The kids who didn’t? Well, I really don’t know what they did besides hang out in their dorms while the rest of us were out living rap videos on Ramen noodle budgets. Heather grey Polo sweats were part of the dress code for the classroom, campus and the club, so you can visualize how the lower half of an outfit flowed together between the pants and the shimmery kicks.

But, not everyone wore them with the goal of color coordination in mind. It was actually quite the opposite. The thing is, if you were wearing a $150+ sneaker, it “goes with everything” became the mantra, one that carried over from finding ways to rock the model’s predecessor in this regard, the Neon 95s. Screw color schemes as long as the fit was fresh. You were good. The shoes became statement pieces by themselves. Not to mention this was all transpiring during the rise of Diddy and Ma$e’s shiny suit era during Bad Boy’s heyday. Everybody wanted to glow and, while not too many could afford platinum chains or Rolexes, finding a way to scrap together the change for the right kicks was more attainable.

The Air Max line had attained that kind of stature around the time, a level usually reserved for Jordans and a few other high priced basketball models. People would be excited about getting “the new Air Max” when they released. And those silver and gold AM97s helped establish the legacy, two colorways of the model that stand as figurative trophy pieces that certified the moment. The nostalgia attached to the two colorways is the reason why Nike brings them back every few years and heads will indulge their sentimental side by buying.

We will have Men’s, Women’s and Grade School sizes available in the Nike Air Max 97 OG on April 13th in select stores and Finishline.com.

Keep up with John on Twitter.

Sp17 Nike Editorial NYC

Sp17 Nike Editorial NYC

A simple silhouette and go-to style is what the Air Max Jewell is putting out there for all the ladies to love. Inspired by the Nike Air Max Plus from the late 90’s, this updated look is still favorable for the Air Unit on the heel and form-fitting design. With retro vibes and sleek looking upper, you can’t go wrong with a sneaker like this.

Grab the Air Max Jewell Wednesday, March 8th at finishline.com.


A model we have thrown into many fitness or style situations is coming for you in a fantastic flyknit design. Nothing too bold, but effortlessly sporty and chic. The Nike Air Max Thea Ultra Flyknit is the next best thing for Air Max after 25 years of walking the streets. Once the Air Max Thea came into play, women were able to stick to technology they loved with a more sleek design. Minimal, lightweight and easy to pair with all kinds of fashion.


The flexibility the Flyknit offers the Air Max Thea is all about ultimate comfort. Paired with injected Phylon in the forefoot as well as the Air Max unit in the heel, these kicks will carry you all day and all night. Whether you’re running around town or getting in your miles, there’s no need to look further than the Air Max Thea Ultra Flyknit.

Get more Flyknit flexibility in your rotation Friday, January 27th at finishline.com.


Nike Ultra Styles

If top Nike designs are a part of the picture, you know it’s worth your while. Nike Ultra styles are bringing some major heat and they’re looking good with all kinds of attire. From Huarache, Air Max, Presto to Cortez, all have taken on the makeup of Ultra and it’s tough to argue that the addition takes these styles to the next level. Whether they’re getting a little lighter, more flyknit treatment or taking on a leather makeover, all are reasons why we’re buzzin over Ultra.

Men's and Women's Nike Ultra

Featuring: @la_visuals@rryanbreaux@ceciliabooo

Photos By: @caeldadian

Styles: Nike Air Max 1 Ultra FlyknitWomen’s Nike Air Huarache Ultra PremiumMen’s Nike Air Huarache Ultra SE Premium

Nike Air Max 1 Ultra Flyknit 

Men's Nike Air Max 1 Ultra Flyknit

Men's Nike Air Max 1 Ultra Flyknit

The Nike Air Max 1 Ultra Flyknit is not only the first Air Max 1 to get the flyknit treatment, but it’s a style for both the ladies and gents. Lightweight and the Air Max feel you love, how can you say no to this Nike Ultra design?

Nike Air Huarache Ultra Premium 

Women's Nike Air Huarache Ultra Premium

Men's Air Huarache Ultra Premium

Working out, hanging out or going out, they’re all occasions fit to flaunt your Huarache Ultra sneaks. From a simple sport legging and crop to denim and a T, Men’s and Women’s Huarache Ultra styles are showing off good looks in all the right ways.

Nike Air Huarache Ultra Premium

Upgrade your favorite Nike looks and check out all Nike Ultra Styles at finishline.com.

With the launch of the #ShoesSoFresh campaign we want to make sure we are keeping our followers looking fresh as well. Use the hashtag #ShoesSoFresh on Twitter and Instagram this summer and in a few weeks we will be partnering with a brand to giveaway a “swag bag” filled with apparel and kicks to you.

Here is who will be taking over the following weeks:

Nike: 7/12 to 7/25

adidas: 7/19 to 7/25

New Balance: 7/26 to 8/1

Parkland: 8/2 to 8/9

Puma: 8/9 to 8/15

Reebok: 8/16 to 8/22

Stance: 8/23 to 8/29

Make sure to submit your photos during those weeks for a chance to win your bag full of gear by using the hashtag #ShoesSoFresh. And keep it locked to @FinishLine on Twitter and Instagram for more chances to get hooked up.