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With the introduction of their Air technology Nike changed the game. A staple of the brand, Nike Air became the standard for cushioning and transcended footwear. It became a part of culture. From music to television, Nike Air was/is everywhere. Since its introduction in 1978 (Nike Air Tailwind), the famed technology has seen many evolutions. All of which pushed the boundary on design and style like nothing we’d seen before. All carrying memories and a story behind them. In celebration of Air Max Day we’re sharing some of the more memorable stories behind your favorite Air Maxes.

 

Nike Air Max 1

The one that started it all. Released in 1987, the Nike Air Max 1 was designed by legendary designer Tinker Hatfield. Air had been used prior to the Air Max 1, but it was always hidden behind foam. Inspired by a trip to Paris and a visit to the Pompidou Center, Hatfield took his thoughts about the glass building back to Oregon: “Maybe we could also expose the Air-Sole technology and create a shoe that’s like no other.” The rest is history.

 

Nike Air Max 90

The Nike Air Max 90 symbolized the start of a new decade. The design was fresh and indicative to where the brand wanted to go. Expectations for the Air Max 90 were high and designer Hatfield knew the silhouette would hit the ground running, so the sneaker was designed to evoke forward motion. With its fluid aesthetic, the Air Max 90 featured a larger volume Air unit than its predecessors and popularized the color that would become known as “infrared.”

 

Nike Air Max 95

The Nike Air Max 95 wasn’t just a sneaker. Nike itself describes the shoe as an “outcast.” The model was the first silhouette to feature visible Air in the forefoot. The element brought a whole new approach to cushioning and support. Designer Sergio Lozano was greatly inspired by the human body. Thus elements that resemble human ribs, vertebrae, muscles and skin were incorporated into the design.

 

Nike Air Max 97

Like the 95, the Nike Air Max 97 broke ground. The model featured the first full-length Max Air unit. A feature that brought 360 degrees of comfort and opened tons of doors for design and innovation. Designed by Christian Tresser, the silhouette for the Air Max 97 was directly inspired by Japan’s high-speed bullet trains. The result was a fast and fluid design. At a time when music, movies and style mattered most, the 97 was the perfect shoe for the era.

 

Nike Air Max 2003

The Nike Air Max 2003, took the Air unit from the 97 and doubled down on the innovation. New molding and a construction that brought your foot closer to the ground added comfort and flexibility. Up top, the Air Max 2003 employed an upper similar to track spikes and football boots. Making for a “lightweight design, aggressive look and premium feel” that brought comfort straight out of the box.

 

Nike Air VaporMax

Over seven years in the making, the Nike Air VaporMax was a true evolution and completely transformed the standard Air Max. Shedding weight and waste, the VaporMax puts your foot directly atop the Air unit. Eliminating the need for a traditional foam midsole and offering greater flexibility and response than ever before. It was initially paired with a Nike Flyknit upper, a move that allowed for targeted, precise support and further reduced the weight of the shoe.

 

Nike Air Max 270

The first of its kind, the Nike Air Max 270 was the first model to boast an Air unit 100-percent designed for lifestyle. So it was built to stand up to the rigors of sport as well as the demands of all-day wear. Its design was inspired by the Nike Air Max 93 and the Nike Air Max 180. With the former also inspiring the name for the new model. As 270 stems from an internal Nike epithet for the Air Max 93 that referred to 270 degrees of visibility in the air unit. At the time of its release it also featured the tallest-ever Air Max heel unit, at 32-mm tall.

 

Nike Air Max 720

A dedication to innovation forced Nike to think outside of the box with the Nike Air Max 720. Answering the question “how big is too big?” Released earlier this year, the model utilizes a large bulbous sole and set a new record for tallest Max Air unit, at 38-mm tall. While not quite traditional, the Air Max 720 does include some classic Nike DNA. Speaking to Sole Collector, 720 designer Dylan Raasch said: there’s a little bit of ‘97 and the ‘95. We use it tastefully but go somewhere new so it doesn’t offend anyone.” That’s what Air is all about. Paying respect to the past while looking forward to the future.

 

Keep it locked and celebrate Nike Air Max Day with us on March 26th.

A leader in innovation, Nike is constantly raising the bar. Their Air technology is the standard for footwear comfort. The Brand’s latest drop looks to amplify the famed technology. Honoring their past, while eyeing their future, the Nike Air Max Throwback Future Pack uses color to showcase each models Air unit.

Available for the whole family (men’s, women’s & kids’), a wide assortment of Nike Air Max styles are getting the Throwback Future treatment. Each donning bold colors to accentuate their individual details. “Our more expressive Air Max models shine with more expressive colorways,” says Courtney Dailey, Nike VP of Color Design. “We use color to show off a shoe’s technology and balance that with foundational grays and blacks.”

Men’s Nike Air Max 720

Men’s Nike Air Max 95 PRM

Men’s Nike Air Max 97 LX

Men’s Nike Air VaporMax 2019

Men’s Nike Air VaporMax Run Utility

Men’s Nike Air Max 270

Women’s Nike Air VaporMax 2019 and Air Max 270

The time is now, grab the Nike Air Max Throwback Future Pack on 3/21 from Finish Line.

The Air Max 95 wasn’t always praised in the sneaker world like it is now. Many people weren’t very supportive of Sergio Lozano during his creative process when he was designing the Air Max 95. The visual design of the 95 was based on the human anatomy where the spine of the shoe resembled the human spine and the placement of the materials intended to represent skin, ribs, and tendons. This design was unlike anything to ever be done, but if you ask someone today to name a historical Air Max; Its almost guaranteed they will say the Air Max 95. The Air Max 95 has become a piece of history in the sneaker world but it has also been featured in the hip-hop culture. We’ve heard it featured in songs by The Game, Gucci Mane, Waka Flocka Flame and even Eminem designed a limited edition pair, which was sold to benefit a charity. We’ve seen that same trend happen with certain Jordan’s and Air Force Ones, but not many running shoes get that kind of hip-hop recognition. This pair comes in a Black, Aluminum, and Anthracite color scheme that is super celan. This Nike Air Max 95 features multiple shades of Grey that fade from dark to light and bring that true nostalgic feel to the sneaker.

Grab your pair of the Nike Air Max 95 OG ‘Aluminum’ on February 2nd at Finishline.com.

Nike and Carhartt WIP made waves awhile back with their work on the Eminem Air Jordan 4 Retro. The duo is back at it again and set to release a collab on a Nike staple, the Air Max 95. The iconic Air style will be remixed with signature materials from the WIP (work in progress) line from Carhartt.

The Carhartt WIP x Nike Air Max 95 is highlighted by a bold camouflage upper, which pairs durable Dearborn Canvas with ripstop nylon. An off-white midsole houses the iconic Max Air unit and contrasts nicely against the standout upper. Reflective detailing throughout ensures you’ll be seen far and wide. Orange accents and work boot style laces pop against the camo and complete this option.

Grab the Carhartt WIP x Nike Air Max 95 on 12/6 from Finish Line.

Nike Blazer Mid

The two largest cities in the United States, New York and Los Angeles can be considered polar opposites. New York is all about hustle and fortitude while LA is all about glitz and glam. Playing on the opposites of the cities, Nike is bringing you an East meets West theme for the Blazer Mid and Air Max 95 PRM. Both come dressed with a smooth, black upper, the left and right shoes feature a New York and Los Angeles theme, respectively. One shoe has ‘NY’ stitched onto the heel (left on the Blazer, right on the Air Max 95 PRM), ‘New York City’ printed on the insole and sports the New York Knicks team colors throughout (blue tongue padding, orange laces and orange laces). The other shoe has ‘LA’ stitched on the heel(right on the Blazer, left on the Air Max 95 PRM), ‘Los Angeles’ printed on the insole and the LA Lakers team colors throughout (purple tongue padding and gold laces. Each pair comes with a total of five laces so you’ve got tons of options for customization.

Launching on November 16th, don’t miss out on the Nike Blazer Mid & Air Max 95 PRM at Finishline.com

Nike is still on fire as far as fall style this year. This next round we’re looking at hits of metallic on some staple pieces like the Nike Sportswear Rally Metallic Crop Hoodie  and Nike Sportswear Metallic Clash Leggings.  Put those together with the Air Max 95 in Metallic Gold and Desert Sand and you have a the perfect fit for an athleisure kinda day.

 

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Nike loves bringing new innovation to their classic models and that’s just what they’re doing with the Nike Air VaporMax 95. This isn’t the first OG model that Nike is bringing new innovation to, the Air Max 97 got this treatment back in May. The model was debuted with one of the more popular colorways with the  OG ‘Neon’ iteration that was originally debuted on the Air Max 95. Now, Nike is dropping a new pair in the classic ‘Slate’ color scheme. Its mid-foot racing stripes call upon numerous shades of blue in a gradient pattern that are offset by hits of white throughout the rest of its upper. It’s air bubbles utilize the same array of hues, creating a nostalgic Air Max selection. The combination of bulky and streamlined make for an interesting contrast not seen on past fusion models like the VaporMax Plus and VaporMax 97, two other recent Air Max hybrids that feature a more sleek look from top to bottom. This Nike Air VaporMax 95 is highlighted with its shades of Blue in the gradient pattern offset with a White upper. A full-length clear Blue VaporMax sole unit completes the design.

We will be dropping this very clean sneaker in our flagship stores ONLY. The three stores that will be carrying this shoe are:

CHICAGO:

Finish Line Shoe Store Woodfield Mall. Illinois.

Address: 5 Woodfield Mall, Schaumburg, IL 60173

Los Angeles:

Finish Line Shoe Store Del Amo Fashion Center. California. 

Address: 3525 W Carson St, Torrance. CA 90503

New York City:

Finish Line Shoe Store Roosevelt Field Mall. New York.

Address: 630 Old Country Rd 1128. Garden City, NY 11530

Make sure you hit up these stores if you’re in the area to get the scoop on the release. You can grab a pair of these from the stores above on September 6th. 

The Air Max 95 wasn’t always praised in the sneaker world like it is now. Many people weren’t very supportive of Sergio Lozano during his creative process when he was designing the Air Max 95. The visual design of the 95 was based on the human anatomy where the spine of the shoe resembled the human spine and the placement of the materials intended to represent skin, ribs, and tendons. This design was unlike anything to ever be done, but if you ask someone today to name a historical Air Max; Its almost guaranteed they will say the Air Max 95. The Air Max 95 has become a piece of history in the sneaker world but it has also been featured in the hip-hop culture. We’ve heard it featured in songs by The Game, Gucci Mane, Waka Flocka Flame and even Eminem designed a limited edition pair, which was sold to benefit a charity. We’ve seen that same trend happen with certain Jordan’s and Air Force Ones, but not many running shoes get that kind of hip-hop recognition.

As a follow up to the Air Max 95 ‘Solar Red’, Nike will also be releasing an upcoming colorway that comes in Undefeated colors for the fall season. This Nike Air Max 95 features an Olive gradient upper with Bright Orange accents on the lace loops, Nike Swoosh logos and Air bubbles. This color combo keeps the silhouette’s original dimensions and PSI markings on the core of exposed Air unit on the sole.

Grab your pair of the Nike Air Max 95 OG on August 16th at Finishline.com.

Nike loves bringing new innovation to their classic models and that’s just what they’re doing with the Nike Air VaporMax 95. This isn’t the first OG model that Nike is bringing new innovation to, the Air Max 97 got this treatment back in May. One of the more popular colorways that will be releasing is the OG “Neon” iteration that was originally debuted on the Air Max 95. It comes constructed in its classic gradient upper with mesh detailing, nylon eye-stays atop a full-length VaporMax sole unit. The combination of bulky and streamlined make for an interesting contrast not seen on past fusion models like the VaporMax Plus and VaporMax 97, two other recent Air Max hybrids that feature a more sleek look from top to bottom. The sneaker features hits of Nike’s iconic ‘Volt’ colorway, with a bulky Air Max 95 upper attached to a Black and Volt Air VaporMax sole unit. We will be dropping this very clean sneaker in SELECT stores ONLY.

Check with your local store for availability.