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With the same fluid, cushioned ride as before, the adidas AlphaBounce EM Undye is lightweight in design and boasting fresh style. The engineered forged mesh upper and lining give the shoe a sock-like fit. The flexible BOUNCE midsole delivers comfort and support with every step making this a sneaker for the gym or street.

The all white upper and gum bottom are a great contrast of color for this AlphaBounce and lets the design stand out. If you are needing a comfortable, stylish pair of sneakers in your rotation that can get you through a workout or day of activities, than look no further.

The adidas AlphaBounce EM Undye will be available Thursday, 10/19 at finishline.com. 

By Drew Hammell

Dad Life. Dad Bod. Dad Shoes.

When applying the word “Dad” to something, that thing is usually synonymous with being uncool, or lame. “Dad life,” for example, is used to describe a man shopping for diapers early on a Saturday morning. “Dad bod” implies being out of shape, with any muscle tone long gone. And “Dad shoes” are sneakers generally seen as those worn by men who worry very little about what’s on their feet. They care about function over fashion. Value over style.

It may be worth delving into what dads are actually into sneaker-wise, however. There are plenty of fathers who collect sneakers and put a lot of thought into the shoes they lace up. They also care about the history of sneakers, and what that history can teach their children. These dads are picking up some serious heat, and they are the ones influencing the market. They are the Sneaker Dads.

For most guys, becoming a father affects what they purchase in a major way. A new addition to the family means an adjustment in priorities, with food, diapers, toys, and other expenses taking priority over sneakers. However, it doesn’t mean shutting the sneaker collection down altogether. Not by a long shot.

Cory – @ijapino, who resides in Northern California, has a four-year-old son and a one-year-old daughter. He’s also accumulated over 1,000 pairs of shoes in the last twenty years. “I’ve been into sneakers since 1990. I didn’t really consider myself a collector until the late ‘90s, early 2000s when the boxes began stacking up. Becoming a father definitely put things into priority, but I also look at kids sizes now too instead of just mine. My sneaker habits have definitely slowed down since kids. I’m not as spontaneous with my purchases anymore and I don’t double up as much as I used to.“

The desire to only purchase certain releases is something that resonates with other dads as well.  “Becoming a father really didn’t affect my collecting much, as I had already begun to scale back, but it did make me much more selective over what I purchase now,” said Andre – @mr_spotlite_10, who lives in Lansing, Michigan and has two daughters. “I began collecting sneakers back in 2004, although my love for the culture began back in 1996. I don’t buy the fringe pairs that I would buy just to have, if I go after something these days, it’s because I gotta have it,” he laughed. “Overall, I would say having children just helped usher in a new phase of collecting for me. I get a lot of the newer releases for them and stash them for some years down the line, and for myself, I hunt a lot of the forgotten gems of yesteryears, so it’s a win-win for all parties involved.”

Of course, there is a lot of give-and-take when it comes to parenting and sneaker purchases. For some dads, it can take time to adjust to the whole fatherhood thing. J. Warren – @jwarrenjones resides in Leeds, England with his two children and has over five hundred pairs. “Becoming a father meant for a while I didn’t have the money to treat myself as much as I used to do but obviously nothing is more important to me than my kids, so it took a back seat just for a little while, until I could start buying them some kids Jordans! Then it became a family affair. It meant I could share my passion with them.”

It was the same for Brian – @ogsneakernerd, who lives in Phoenix, Arizona and has three sons. “Actually, it hugely affected my collecting, but not my love. The last Jordan I got was the Air Jordan XXI before I had my first kid. I didn’t buy any Jordans or basketball shoes for almost 10 years. With kids, my wife not working, and the recession hitting in 2008, it just wasn’t in the cards. I also felt like I needed to grow up and not be into such ‘silly’ things. But the passion didn’t die, and the cool part was that my boys love kicks too. It’s fun to see what they love and why they are into it and see the sneaker game from their eyes.”

What appears to be the theme for these collectors is that the love for sneakers doesn’t dry up once children come into the picture. “I’ve been married to my beautiful wife for twelve years, and have a nine year old son,” said George – @kickgamerickjames, a native New Yorker with over 150 pairs of shoes. “I’m slowly passing the torch and affinity for sneakers on to my son. He has a decent rotation where he doesn’t have to be subjected to the same ridicule I did as kid. Nothing too crazy; 3-4 pairs a school year. My wife doesn’t want me to get him to many pairs so he’s not all about it. We try to keep it balanced.”

Balance is the key to building a strong sneaker collection and maintaining the welfare of the family. It’s easy to become immersed in the sneaker game and go for a new release every weekend. That’s not reality, however. Sneaker collecting is a life-long pursuit, and a hobby that can be passed down to the next generation. All five of these fathers care about their kids more than anything else, but they’ve also proven that they can still collect and rock the shoes they love. It may be time to redefine the term “Dad shoes.”

Follow Drew on Instagram.

If you have yet to get a pair of adidas NMDs then you need to hop on board with this next drop. Giving you some blue, grey and pink, these next two colorways are a perfect addition to your fall rotation.

These kicks will cover everything from comfort, style and all that’s in between. Go sporty, street or chic and you won’t be disappointed when you pull your entire ‘fit together with these sneaks.

You can take your #boosted rotation to the next level with the latest adidas NMD R2 next Saturday, 10/14 at finishline.com.

Showing off black tumbled leather and bright pink overlays, this next retro for the sneaker girls is something to show off and even keep around until Valentines Day 💕. Whether you love to rock pink tones or not, this is a Jordan to style with confidence and sport-luxe threads. Whether you take the all black route or find pieces to bring out the ‘Deadly Pink’, you’ll definitely catch eyes with this pair.

Grab the Girl’s Air Jordan Retro 12 ‘Deadly Pink’ Saturday, 10/14 at finishline.com.

As a sneaker designed specifically for the ladies, we looked to our Finish Line Women to show off the adidas PureBoost X ATR. Showing off their sport-luxe fashion while enjoying the comfort of Boost technology, @evannclingan, @_modernfit, @kylierae and @sillygirlcarmen make it easy to love this adidas style.

A breathable mesh upper not only allows great flexibility for your hard working feet, but with different colorways, the contrast of different shades also bring workout or street threads together. @evannclingan loves more color, and her fitness look is rockin’ just that.

@_modernfit allows her confidence to be front and center when showing off her personal style. As an individual who always strives to be a better person than the day before, the PureBoost X ATR is a great option to keep Michelle’s feet happy with a busy schedule.

A little bit of street are the vibes we’re feeling with @kylierae. Leggings or skirt, we love these comfy, put together looks. For a girl who wears sneakers 24/7, this is athleisure at it’s finest.

Comfy, sporty and ready for anything. @sillygirlcarmen is rockin’ the black and white PureBoost X ATR in matching style with her adidas tank and black leggings.

Keep up with our Finish Line Women on Instagram and shop the adidas PureBoost X ATR at finishline.com. 

Yesterday, the NBA announced that there would be a new process for the selection of the 2018 NBA All-Star teams. The teams will be selected by captains that are made up of the top players from each conference. We’re going to imagine that LeBron and KD are the captains and run through their picks of a twelve man roster with two alternates. LeBron goes first since he is the King, respectfully. These picks are for who would put on the best show, so keep that in mind before you let your feelings get the best of you.


While these are only predictions, sound off and let us know who you think we missed and should be involved.

Fenty University is in full swing and with @badgalriri as headmistress, you know the designs are getting everyone’s attention. When is comes to her #FENTYxPUMA slides, Rihanna always has something fun to bring to the table. It started with the Fur Slide then came the Jelly Slide and now she’s introducing something more smooth and suede for Fenty University. Coming in a Clematis Blue, Golden Brown and Scarlet Ibis, these colorways will definitely standout on any campus, especially with the F. U. embroidery in standout colors. Pair with your favorite varsity jacket or go-to flannel this fall and keep your style laid back when headed to class.

Slide into the next best thing with the Fenty University FU Slides by Rihanna, available Thursday, 10/5 at finishline.com. 


Built with all new DNA Amp midsole, you’ll get maximum comfort and performance with every stride in Brooks Levitate Running Shoes. Sporting a silver and blue/mint colorway, the design is sleek and refined for a no-bulk feel. Lightweight mesh covers the upper, so you will get plenty of ventilation for those longer routes around town or on the trails. Grind through your sweat-sesh in something ultra-light and ultra-fast.

Check out Brooks Levitate Running Shoes now available at finishline.com.

Nearly 30 years after the first Air Jordan model released, there’s still no feeling like lacing up a fresh pair of MJ’s finest. Let’s be honest, with the past winter we had, it didn’t seem like summer could come fast enough. We’re getting what we wanted because the heat is definitely here. Peep these Jordan enthusiasts and collectors and how they rock their J’s, and don’t be scared to hit that follow button.

Make sure you post your best heat and tag @Finishline and use the #JordanFridays hashtag and maybe you’ll be featured here and gain some followers and have some sneaker blog glory! I mean, who doesn’t love some social media fame? Need to step up your game? Shop the latest Jordan Shoes now.