As far back as I can remember, I was always looking at people’s feet. Maybe it was because I was shorter and really had no choice, but I always looked at people’s shoes and became fascinated by their choice in footwear. Growing up in Chicago during the heyday of MJ, all you saw were Jordan’s EVERYWHERE. So when I saw shoes that weren’t Jordan’s, it caught my attention. The fall of 1992, I was entering the 3rd grade and attending a new catholic school. Everyone wore a uniform, but your kicks were what made you stand out. I had a pair of Sonic Flights, but one morning when I was walking into school, I laid eyes on my first pair of Air Max ’90s. It was totally different from anything I’d ever seen. The grey suede with white mesh and orange/red color (later named infrared) around the bubble, it was sheer perfection! I was so fascinated with the shoe that belonged to this older kid, I built up the courage and asked him what they were called. He stared with a funky look and said “Air Max! now beat it.” I never thought two words could change my life.
Over the years, my passion grew stronger, literally going into a shoe store just to see the newest Air Max. Studying them and seeing the shoe evolve each year. A lot of sneakers helped shape my youth, but there was something about Air Max that stood out. From seeing the ’95s on the Wayans Bros then running to stores to find out what they were or the legendary Air Max 96 Scream Greens, to the Air Max ’97 Michael Johnson ad’s and seeing the gold pair in person thinking it was the greatest shoe ever. I used to beg my parents to buy them, but they refused due to them selling at $150.
With time, I got a job and it was a done deal after that. Buying every Air Max I could get my hands on. From the Air Max Plus Tigers, to waiting at NikeTown Chicago in 2005 for the AMAZING Power Wall series or going to all the mom and pop stores in the city buying every pair of Air Max I saw available. It was easier back then, but I’m glad to finally have Nike celebrate these shoes with its own day. The small community of people that love Air Max is something unique as well and I don’t think there’s an audience like it with any other style. Love is such an easy word to throw around with material things, but for this shoe, it’s beyond love. To me the Air Max is a lifestyle. Passion is something that we all have for a particular thing and mine just happens to be a shoe with bubbles.
Nike’s latest innovation is the pinnacle of air. Remember the revolution. Thirty years ago, the original Nike Air Max debuted. It was the very first sneaker to display a visible Air-unit for cushioning and it started the revolution. Fast forward to Air Max Day this year and the legacy of Air Max will continue with the Nike VaporMax featuring ground breaking technology.
Previous Air units were insulated by a rubber layer which helped improve durability. The VaporMax Air unit is a standalone outsole. This new outsole was reshaped to increase flexibility and elasticity. It’s added durability eliminates the need for the traditional foam midsole seen in its predecessors.
This new VaporMax sole is paired with a full Flyknit upper that helps create a precise fit, comfortable support, and keeps the sneakers lightweight. If you love the pillowy cushion of an Air Max and looking for greater energy response, the VaporMax is all you.
Every week, Finish Line brings you the Air Max heat our fans submit to us. This week, we saw a lot of people getting out into the warm weather and showing off their kicks in the bright light. And in that setting, the leather shines, colors pop, and patterns look just a bit zanier. If you think you’ve got what it takes to be featured next week, break out your Air Maxes today, show them off on social media with the #AirMaxMondays hashtag, and check back next Monday. Stay tuned to Finish Line by following us on Twitter and Instagram.
Summer is finally here and with a new season comes a new wardrobe. Tuck those boots away in the back of your closest because you probably won’t be needing those for at least a few months. Mr. Foamer Simpson (mrFOAMERSIMPSON) has picked out what he thinks are the 5 hottest shoes to grab this summer.
The first is the adidas Ultra Boost. This has been the “Year of the Boost”. Coming onto the scene last February, the boost has 20% more of the coveted boost technology, making it perfect for the long days out with your buddies or slippin’ something on to get from your car to the beach. Every step is as fresh as the first.
Foamer follows up his boost selection with the Nike Flyknit Air Max. Crossing the legendary Air Max style with the Flyknit technology, you get the lightest, most stylish Air Max ever. Knock out your workout in the mornings and pair them with your favorite jeans in the afternoon, this Air Max is the perfect shoe for going gym to street.
These Stan Smiths aren’t your typical tennis shoe. The adidas Primeknit Stan Smith are Foamers next pick, taking a modern spin on a classic shoe. With the new Primeknit upper keeping your feet cool, the Three Stripes on the side keep you looking sleek all night.
Up next is the Nike Flyknit Presto. These classic sneakers get a major modern upgrade, cutting down the weight and adding more breathability allows you wear these from 12 to 12. Add these to your weekly lineup to turn heads and work on your answers to the age old question, “WHAT ARE THOSE?”
Last, but not least are the legendary Nike Air Force Ones. These shoes have been the go to summer kicks for generations, your dad probably slept overnight to cop a pair. Named after the plane that carries the POTUS, these shoes truly are an icon in the footwear world.
This classic Air Max originally released in 1996, then released to the public in 2004. The shoe features a navy leather base with white detailing, red accents and metallic gold finishes to complete the patriotic look. But the best feature of the shoe is the USA logo on the tongue and Nike Flag on each heel. The shoe’s “BW” suffix refers to the striking “Big Window” bubble in the heel for maximum comfort.
Show your stripes and pick up a pair on 7/7 at 10AM EST in store or online at finishline.com.
We’ve established that Air Maxes transcend time and weather, but they are also suited for all ages. From those who remember the first Air Max drop in 1987 to the youngsters out there, everyone rocks the go-to Nike casual sneakers. Regardless of your age, if you want to be featured on #AirMaxMondays next week, show us your Air Maxes on social media today, include the #AirMaxMondays hashtag, and check back next week. Stay tuned to Finish Line by following us on Twitter and Instagram.
When a line of sneakers is versatile, with models for all sorts of situations, and can be found in any setting, it speaks loudly to a mass audience. That’s certainly the case with Air Maxes. This week, you’ll find them indoors, outdoors, stepping in puddles, on the hood of a car, and even buried in snow. Do you want to be featured on #AirMaxMondays next week? Post your Air Maxes on social media today, include the #AirMaxMondays hashtag, and check back in a week. Stay tuned to Finish Line by following us on Twitter and Instagram.
In contrast to last week’s showcase, this week had a solid number of uncommon Air Maxes in store. From retro models like the Air Max Classic BW, to updated classic Air Max 90s, and even an Air Max 2016, it was a good mix. Want to be part of #AirMaxMondays next week? Post your Air Maxes on social media today, include the #AirMaxMondays hashtag, and be on the look out. Stay tuned to Finish Line by following us on Twitter and Instagram.
It looks like people are starting off the new year living in nostalgia. Or at least that’s what all the retro Air Max models are signaling. This week’s collection had more Air Max 90s, Air Max 1s, and Air Max 95s than we could fathom. You’ll find the cream of the crop of Retro releases featured below. Want to be part of #AirMaxMondays next week? Post those fresh Air Max sneakers on social media today, include the #AirMaxMondays hashtag, and look out. Stay tuned to Finish Line by following us on Twitter and Instagram.