Under Armour

Give your game the Midas touch with the latest Curry 8 colorway

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Steph Curry is sending a message.

Heading into his 12th NBA season, the three-time champion has declared that he wants to make a lasting impact in everything he does, on and off the court.

That’s the mantra behind Steph’s newest venture: “Change the game for good.”

After seven years as an Under Armour signature athlete, the Warriors point guard has emerged as the face of Curry Brand, a UA-backed entity that aims to support local communities by “bringing the joy of sports to every kid.”

“Under Armour and I have already been working on bringing play to Oakland, and through this work, I’ve been able to see the challenges kids are facing first-hand, so Curry Brand just builds on the strong foundation we’ve started,” Curry said in a media release this week.

The brand will focus on investing in building and refurbishing safe places to play; resources and product to support team sports through schools and community organizations; and developing coaches and leadership in underserved communities.

On 12/17 you’ll be able to cop the latest edition of Curry’s new signature model, the Curry 9.

The newest colorway, ‘Golden Flow,’ features a crisp white upper with striking gold overlays and gilded details.

The Curry 8 ain’t just about aesthetics though. The shoe is built atop an outsole designed to be lighter, gripper, bouncier and quicker, according to the brand.

The UA Flow technology is a foam cushion that’s totally rubberless, cutting weight while gripping the court the way you need it to. According to Curry, it “feels unreal.”

See for yourself when the Curry 8 ‘Golden Flow’ releases in Men’s and Grade School sizing at finishline.com on 12/17.

We’ve recently partnered with Afterpay, giving you the option to cop now and pay over time. Take advantage and build the closet of your dreams.