Travis who? This forthcoming Air Jordan 1 Retro High OG is a must-cop in its own right
Love his music or hate it, you’d have to be crazy to deny the impact Travis Scott has had on the sneaker industry and the wider culture over the past couple years.
From his wildly successful sneaker collaborations with Nike and Jordan Brand to becoming the first McDonald’s celebrity endorser in 30 years (his predecessor? MJ himself), La Flame has been untouchable since the release of his Air Force 1 model at ComplexCon in 2017.
While his collabs with Beaverton have touched models ranging from the Air Max 270 React to the SB Dunk Low, arguably his most popular silhouette is the Air Jordan 1 Retro High OG ‘Mocha,’ featuring reverse lateral Swooshes, embossed Cactus Jack logos at the heels and a stash pocket in the collar.
The shoe was finished in warm brown suede overlays and black Swooshes on a white upper that sits atop a sail midsole. Pale pink laces included with the shoes offered lucky wearers some extra pops of color.
Almost 18 months after its release, the Travis Scott 1s still command absurd prices on the secondary market and they remain a highly sought-after pair of sneakers.
If you, like so many thousands of other sneakerheads, missed out on those, you can still add some coffee to your daily rotation with the release of the forthcoming Air Jordan 1 Retro High OG ‘Black Mocha’ on 10/31.
Contrary to the myriad comments on Instagram sneaker accounts, this is in no way a “bootleg” or “poor man’s” replica of the Travis Scott model, or a consolation prize for those who don’t want to pay the resale mark-up.
Featuring soft black leather overlays on a white upper with a mocha strap and heel counters in nubuck leather, this is a pair you’ll want to rock all year round, even if the colors are perfect for fall wear.
Start the day with a cup of hot Jumpman when the Air Jordan 1 Retro High OG ‘Black Mocha’ releases in Men’s and Grade School sizing on 10/31 at FinishLine.com and in stores via mobile app reservation.
How to Purchase
– Available at FinishLine.com or in select stores via mobile app reservation on 10/31.
– To enter for a reservation of the Air Jordan 1 Retro High OG ‘Black Mocha’ in Men’s sizing only, head to our mobile app. Reservations open on Friday, October 23 at 1 p.m. EST and will close on Monday, October 26 at 1 p.m. EST.
*Status Members, use your Status Points to redeem extra entries to increase your chances of winning.
– Reserved pairs can be picked up in store.
– No pairs will be sold in stores on 10/31, only at FinishLine.com
– To adhere to local social distancing guidelines, we suggest picking up your shoes during designated windows of time:
11am-1pm (last names beginning with A – G)
1pm-3pm (last names beginning with H – M)
3pm-5pm (last names beginning with N – T)
5pm-7pm (last names beginning with U – Z)