The latest colorway of Joel Embiid’s signature model signals his arrival among the league’s best
In today’s NBA, there are few bigger names — and even fewer bigger personalities — than Joel Embiid.
The 26-year-old Philadelphia 76ers forward had an injury-riddled start to his professional career, but the three-time All-Star quickly showed the league he’s a force to be reckoned with.
Hailing from Cameroon, Embiid initially had big dreams of playing professional volleyball in Europe. But after watching a videotape of Hakeem Olajuwon highlights, he set his sights on an NBA career, and was discovered at a basketball camp at age 15 by fellow Cameroonian hooper Luc Mbah a Moute.
Embiid was drafted by a Sixers organization bogged down in what then-GM Sam Hinkie called “The Process,” and as the old saying goes, the rest is history. Alongside fellow foreign-born phenom Ben Simmons, the Sixers have become a perennial postseason threat.
It’s only fitting that one of the NBA’s rising stars, from an unconventional basketball background, should carve out his own path in the sneaker world as well. In 2018, Embiid inked an endorsement deal with Under Armour, becoming the highest-profile NBA player not named Steph Curry to rep the brand.
And now the wait for his signature shoe is finally over, with the release of the Under Armour Embiid One.
After colorways representing his journey from Cameroon to the United States and his collegiate career in Lawrence, Kansas, the third iteration is a nod to Philadelphia, the city in which he’s made his name in the NBA.
Built to withstand the pressure on any court, anywhere, the Embiid One ‘Omen’ is designed to be worn at any position from point guard to center.
It features a royal-blue mesh upper with red underlays, suiting those 76ers unis perfectly. Highlights of black and a blue-grey rubber outsole complete the look.
The ‘Origin’ of Embiid
We got our first look at the “Origin” colorway on Embiid’s feet during the restarted NBA season, and now we can bring it to your feet. The predominantly black upper is crafted from breathable mesh for comfort during even the most heated moments on the hardwood.
A TPU wing in flame-like shades provides lateral security for the foot, which rests on UA’s Micro G and HOVR cushioning technologies and a sticky rubber outsole for plenty of traction on the court.
Under Armour designer Reggie Wilson noted the outsole patterns reflect Embiid’s journey from Cameroon to the NBA, with outlines of Africa and the United States appearing in the tread in the colors of the Cameroonian flag.
Get a little closer to the outsole and you’ll see the words “Yaounde,” “Johannesburg,” “Kansas” and “Philadelphia” embossed in the rubber, a tribute to all of the places that played a part in Embiid’s his journey.
Cop the newest colorway of a new-school hooper’s signature model when the Under Armour Embiid One ‘Omen’ releases at FinishLine.com on 11/9.