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Modern Notoriety x PUMA Set it Off with the PUMA Optic Filter Collection

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In a world where creators are inspired to curate unique content and sharing work is as quick as sharing an IG post, authenticity is always challenged. This story takes place in Chicago where Oscar Castillo (@oscar_castillo) of @ModernNotoriety experienced what he said was like a movie this past Sunday. We teamed up with @ModernNotoriety and @PUMA to unite and inspire shooters from the local Chicago scene.

Castillo says that Sunday’s events were the makings of a dream he had few years back and just a few blocks down the road. He has seen the sneaker and streetwear landscape evolve and has been a pioneer in content creation for almost a decade now. He is driven by competition and motivated by passion.

The focal point of this event was the illustrious PUMA Optic Filter Collection which consisted of the RS-0 and the Turin_0. With inspiration from photography, these trainers feature reflective materials with eye-catching hits of torchlight glares. These trainers are perfect for any modern day athlete and was the star of the show since there were so many different ways to capture details of the sneaker.

Check out some of the visuals that were created during the event:

 

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No one will know “Authenticity” and “culture” like those involved in it and know the blueprint inside out. Both of those terms are used loosely by machines that fabricate inauthenticity in chicago. I was here for the entire chicago story and observed the sneaker / streetwear landscape evolve for over a decade. This past Sunday was a movie. This is the stuff I dreamed of when I was in that stock room a few blocks down a decade ago. Notoriety means to be known, now the platform is here to offer a beginning for those early in their creative career. All the photogs involved made this happen. Thanks to everyone involved and @finishline x @puma for the opportunity. #MNPuma was one of the biggest events we’ve worked on. Shit ain’t over, we just getting started. You don’t have to be part of “lists” to make you feel like someone. We here for y’all. Chicago is segregated as it is, that’s why we started @modernnotoriety, to offer a platform that will give a voice to those that wanna be heard through their visuals. I was one of them, got kept under the shade a decade ago and it is what motivated me to start this in 2011. See y’all at the next one ✌???? #modernnotoriety Past: Through the Lens: #tangomn x @adidasfootball Through the Lens: #atricmn x @adidasoriginals Through the Lens: #MNPuma x @finishline Preciate y’all: @swipernoswiping_ @rafdezzz @andreasendregaard @estevansta @jubecha @igobyvincent @everythingfvry @sky2.16 @jimmykurz @kato1337 @lissyxcam @ellen.mariee @kaii.011 @lili_fang @wrizal @grizp @stevensjpeg @j_biri @sessionswithjp @rbanez3 @tabbyy.jpg @organic_eyes @radley.q @jonfromchicago @genkai_the3rd @jermangos @chitown_cody @_jessevisuals_ @sadboijavi @kevo.28 @chet_g @yxdt @stevecannon_ @denden7k @_dannyphoto_ @_jordanbunch

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Pump up your sneaker collection with Puma at FinishLine.com.