Has your memory ever been sparked by a name, a song, or even a fashion trend? The Penny 1 took to the market place in 1995 and was one of the first signature shoes Nike offered after the decade-long success of the Air Jordan line. Along side Charles Barkley, Penny was part of a plan to expand the Nike Basketball line and bring in more consumers. As shocking as it may sound, the basketball landscape in 1995 was far more competitive than it is now, where Nike owns nearly 96% of it.
What set the Penny line aside from all other Nike Basketball was its aesthetic. The Penny line was dramatically different then anything Nike was offering. In 1995, the Air Jordan line had matured to producing refined product that offered the finer things in life to the youth, and other basketball shoes were virtually exciting versions of team shoes.
To following the release of the ‘Lil Penny’ colorway, Nike will be releasing a ‘White Metallic’ Air Max Penny 1 that is so fresh and so clean. Coming dressed in a White and Metallic Silver color scheme, these can be your perfect end of summer sneaker. This Nike Air Max Penny features an all-White upper that’s highlighted with Metallic Silver accents on the Swoosh and 1 Cent heel logo. These feature some hidden details that includes 3M Reflective piping on the mid-panel for a nice added touch to really make them pop.