Chris Elliott

Be Yourself With The Jordan Why Not Zer0.1 ‘Do You’


Back at the beginning of December, Russell Westbrook broke out his signature shoe for the first time in an NBA game against his hometown team, the Los Angeles Lakers. Talk about a special way to debut your first shoe to the world. The Why Not Zer0.1 emulates Westbrook’s competitive attitude on the court, his tendency to run at a challenge head first rather than shying away from it. Serving a dual purpose, the upcoming silhouette fits the reigning MVP’s drastic demands on the court while suiting his eccentric personal style off the court.

Always playing on his toes, Westbrook needs added stability to his sole unit in order to minimize response when he makes one of his quick twitch drives to the basket he has become famous for. In order to come up with the perfect fit, Westbrook worked closely with Jordan Brand’s design team and the Thunder equipment manager, Wilson Taylor, as they went through multiple rounds of wear-testing to get the perfect fit. Equally as important as it functionality, the Why Not Zer0.1 serves an aesthetic purpose as well, as Brodie’s off-court wardrobe is a story to follow in itself. The next release of this signature sneaker comes in a fresh all-white upper that sits atop an icy sole. Inspired by Westbrook’s “Why Not?” mentality, this clean white colorway serves as a canvas for you to express yourself on. Coming with a Sharpie, this pair encourages you to be creative and make it truly your own.

Make sure you grab your pair of the Jordan Why Not Zer0.1 ‘Do You’ on May 1st at