A New adidas UltraBOOST Is On The Way
adidas Running continues to push the norms in comfort and innovation like they have been for the last five years. The next collection from the three-stripe regime is designed to push the boundaries of running technology and provide the ultimate running experience. Fusing the past and future, as well as adidas’ most advanced technologies, the new silhouettes are engineered for unparalleled movement, precision and fit. The ventilation holes of the original Ultra BOOST have returned across the foot’s key sweat zones – the cage and forefoot, bringing back one of the most cherished design elements of this heralded collection. Combining this with a newly developed PrimeKnit composition, designed for reduced stretch to provide runners with a prime fit and additional support, the UltraBOOST is a truly unique proposition. The silhouette also features a high-tech Fit Counter integrated within the heel to enable free movement of the Achilles tendon while complementing the built-in BOOST midsole, providing the wearer with adaptability, cushioning and energy return.