The word iconic gets thrown around a lot, especially in the sneaker world, but there are some sneakers that can hold that title undoubtedly. Styles like the Air Max 1, Air Jordan 1, Air Force 1, Air Jordan 11, Chuck Taylor All Star, and of course the Air Jordan 3. Back in ’88, the Air Jordan 3 was cooked up by “The Architect”, Tinker Hatfield and it was only the beginning of his and Michael Jordans infamous partnership. As most sneaker lovers would tell you, there are certain design aspects that make shoes stand out, others would say that it’s the big moments in culture or on the court and the Air Jordan 3 has all of those areas covered. From seeing that elephant print when a fresh pair was brought out of the box to MJ taking off from the free throw line and delivering the most iconic, gravity-defying moment in sports history, the Jordan 3 sits on a pedestal for a lot of people.
As years have passed and MJ has moved on from dominating the hardwood, his legacy lives on through his sneakers. Nostalgia is one of the biggest ways to take a person back to that very special moment when they first saw a sneaker or make them replay Mike taking off from the free throw line in their head and remembering it like it had just happened. Now, on the 30th anniversary of MJ’s legendary dunk contest performance, Jordan Brand is dropping the ‘Black Cement’ Retro 3 in true OG fashion. If you’re a diehard Jordan fan, then you already know that these shoes released originally in 1988, 1994, 2001, 2008 and lastly back in 2011. This may seem like overkill but this sneaker is one that can never be released enough.
Aside from being a court icon, the Air Jordan 3 became a pop culture legend over the years as it became the focus in numerous hip-hop lyrics and big moments. Jay-Z kicked off his Blue Print Tour in 2o09 with a fresh pair of ‘Black Cement’ 3’s. Jordans very own, Drake has name dropped the brand numerous times in his songs but one of his best is “I’m back in my bag. My eyes bloodshot but my jet don’t lag. A pair of Jordan 3’s tryna’ chase this cash. Gucci airbag just in case we crash.”
It seems like sneakerheads have been waiting for this drop for years, and now as we’re only a week away from it the biggest decision for you to make is how many you plan on coppin’. The release of the Air Jordan Retro 3 ‘Black Cement’ will come dressed in its original Black, Cement Grey, White and Fire Red color scheme that is so well known. They’ll come complete with classic ‘Nike Air’ branding at the heel and outsole that so many have been wanting over the years. To compliment the colorway you’ll see a fire red tongue lining which is a signature seen on the colorway to complete the legendary look for the ‘Black Cement’ 3s. The icing on the cake is that JB will be dropping these on MJ’s 55th birthday.