Nike & Jordan Brand Advocate EQUALITY Through Their Signature Sneakers


Image Via: Slam Online

Through the last couple of years, sneaker brands have celebrated and honored historic moments through colorways and special designs. While athletes have become more involved in what’s going on in the world, they have began to use their platform to make it known that they’re taking a stand on how they feel about certain causes. LeBron James started the NBA season by stepping out on the court in his signature shoe with “EQUALITY” stitched into the heels. Most recently, Nike Basketball and Jordan Brand are celebrating Black History Month with the message of EQUALITY through special colorways on the LeBron 15, KD X, Kyrie 3 and Air Jordan Retro 1 and Air Force 1 Low CMFT.

The Nike LeBron 15 features a black, red and green Flyknit upper which is meant to honor the Pan-African flag. Metallic Gold “BHM” logos appear on the tongues and insole to make sure the message is known. One of the shock absorbers on the sole of the sneaker is inscribed with the date 07-13-2016 in gold which represents the day James, along with Chris Paul, Carmelo Anthony, and current Cavalier teammate Dwyane Wade stood up at the ESPY’s to give a speech about equality and ending violence.

Kyrie Irving’s signature sneaker, the Nike Kyrie 4 is one of the star footwear styles in the lineup. His Black History Month sneaker features a white-based hue across its knitted and leather upper that is detailed with the word “Equality” embossed across the whole shoe. A white midsole, black lining and a nod to the Pan-African flag with red, black and green hues are seen on the outsoles to complete the theme altogether.

Kevin Durant just hit the career milestone of scoring 20,000 points and now his signature sneaker is getting the Black History Month treatment. The KD X features a black-based upper with with red and green knit detailing. Its midsole dons the colors of the Pan-African flag colors and is complimented by metallic gold branding. 05-06-2014 is embossed in gold on the medial side of the shoe right above the midsole. This date represents the day that Kevin Durant won his NBA MVP and the mayor of Oklahoma City, Mary Fallin, declared it ‘Kevin Durant Day’ as a gesture of gratitude to KD’s contributions to the community.

The Nike Air Force 1 ‘Equality’ sports an all-black leather upper with the word “EQUALITY” in white printed on the heels. These have a premium feel thanks to the tumbled leather tongue label and historical dates in Metallic Gold on the inner tongues. Nike’s signature CMFT insoles and a translucent outsole completes the design.

While February is Black History Month, these signature sneakers are releasing on Monday, January 15th in honor of Martin Luther King Jr. day. These select styles will only be available in our three flagship stores. THERE IS NO ONLINE RELEASE. Stores include:


Finish Line Shoe Store Woodfield Mall. Illinois.

Address: 5 Woodfield Mall, Schaumburg, IL 60173

Los Angeles:

Finish Line Shoe Store Del Amo Fashion Center. California. 

Address: 3525 W Carson St, Torrance. CA 90503

New York City:

Finish Line Shoe Store Roosevelt Field Mall. New York.

Address: 630 Old Country Rd 1128. Garden City, NY 11530

Make sure you hit up these stores if you’re in the area to get the scoop on the release. You can grab a pair of these from the stores above on January 15th.