10 years ago, Jordan Brand was honoring MJ and his hobbies, life, and accolades through special packs and colorways of his signature shoes. Back in 2007, JB released the Jordan 1 BMP (Beginning Moments Pack) also known as the ‘Old Love, New Love’ pack that consisted of two pairs of shoes that honored Jordans loves off the court. One pair was done in the classic, ‘Black Toe’ scheme that honored Micheal love for Chicago and the game of basketball. The second pair honored his new love that he became fascinated with off the court and it was done in a black and varsity yellow and white look that symbolized his passion for motorcycle racing.
Late last year, word got around that the Air Jordan Retro 1 ‘New Love’ would be returning this year and sneakerheads rejoiced. The old-heads that remember MJ’s love for racing and the original release of the pack had high hopes to get their hands on another pair. If you haven’t been able to cop a pair yet then we have good news for you. Tomorrow morning you will have the chance to get your hands on a fresh pair of the Air Jordan Retro 1 ‘New Love’ and start your summer in style.