Chris Elliott

Rae Sremmurd On Their Pursuit Of Style.


The duo that is Rae Sremmurd, they’re having a good summer. If you have been, you know, living the past few weeks then you’ve come across the stylish Puma ads in every major city and a top 10 hip-hop album getting major play on your Spotify. Slim Jxmmie and Swae Lee are brothers who keep your speakers bumpin’ with bangers like “No Type” and “No Flex Zone”. Their music is in a lane of its own, with infectious hooks and more energy than Lil’ Jon in ’03. The mentality that nobody else is like them or can beat them is what helps the duo stand out. After spending an afternoon with them, it ain’t hard to tell that there’s no publicists or labels telling them who they are—its authentic and never overly calculated. In an era where most artists spend their whole careers trying to figure out who we want them to be, Rae Sremmurd is just in the moment. 

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When it comes to having unique style, these two are on another level. They live the SremmLife everyday, and for them it’s being big kids—talking about superheroes, cooking up tracks in their “million dollar studio”, and going through a bedroom full of Puma boxes to figure out what they are rocking next. When you look at some of their ‘fits, you may wonder how someone could put together a look like theirs, but that’s what makes the duo so different. Swae Lee defines his style as three crazy because he makes his own style that feels good. Slim Jxmmie is all about his individuality and he never holds back. From headbands, onesies, to ski goggles—the brothers can make anything look legit. If you say that it isn’t in style, they’re going to prove you wrong. They put so much energy into their music and daily life, so you know it’s going to reflect in their style too.

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Shop the latest Puma gear and start living the #Sremmlife. You won’t regret it.