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The Return of the Illustrious Nike Phone Ads

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Written by: @nikestories

Between 1995 and 1997, Nike introduced the world to one game-changing sneaker after another. Many consider this period the “Golden Age” for sneakers. During this time, the print ad campaign Nike used to market each shoe was simple: an image of the sneaker with a white background, a red Swoosh, and a phone number. The ads were minimalistic because the shoes were so bold they spoke for themselves.

Though Nike has brought back many sneakers from the Golden Age, the ads themselves have never been resurrected. The phone numbers from the ads have long been disconnected or redirected to a new company. This all changed two weeks ago, when Nike announced the return of the beloved OG Air Zoom Talaria using the nostalgic phone ad concept, complete with a message from designer Tinker Hatfield on the other end of the line.

In anticipation of the Talaria release, Finish Line took a look back at the top 20 Nike phone ads.