We’re honing in on the details of this next Puma #DEFY release in collaboration with Selena Gomez. It’s been a year since Selena partnered up with the global sports brand and this specific release is special to the singer. The DEFY x SG is very close to Selena’s heart because the proceeds will be donated to a Lupus Research Fund Selena started. Sporting a light grey colorway with white details on the midsole, we’re loving this chunkier silhouette from Puma for your everyday lifestyle.
Bringing a #WeAreMore story to life with Puma Defy was one to remember. With three professional dancers in one room, the energy was at an all time high and the girls we’re showing off the latest from Puma with ease.
Jade Chynoweth, Nicole Kirkland and Cache Melvin were the trio on set that really brought the #WeAreMore x Puma Defy story to life. All three ladies spoke to the dance community as being a place where they can be themselves and truly feel confident in their own skin. Doesn’t hurt that sneakers are their go-to footwear and personal style is a large part of their self expression.
Jade Chynoweth is a professional dancer and actress. Sporty girl at heart and feels the most confident when she is truly herself and not trying to be anything else. Jade has an attitude that you want to be around, stating “Dance for me is a way of life. It’s a passion of mine, not a job. I like to dance like a female, but I also like to show that I can hit as hard as the guys can.” Jade brought the heat in her Puma Defy sneakers showing them off in two different outfits with shorts. One a little more street than the other, but both we’re perfection when paired with her dance moves, style and spirit.
Dancer, teacher and choreographer, Nicole Kirkland was killin’ the game in the Puma Defy trainer. This girl is all about dance 24/7. Musically inspired, Nicole is a professional when communicating her feelings through dance and movement. “I’ve always known that I was capable of doing it, but now that I’m actually living it, it’s amazing.” Nicole definitely holds her own when it comes to her fashion choices. Pairing the Puma Defy with a crop top and leggings and bringing the street to the picture with boyfriend jeans, fish net tights and crop top, the looks were ????.
Professional dancer, Cache Melvin said one of our favorite things when we were on set. “Chase the dream not the competition.” Short and sweet but effortlessly resonating with the #WeAreMore community. Even when no one knows her story, Cache tries to tell it through her dance. She loves to hit moves hard and is motivated by the fear of being average. “I’m like that pretty tom girl, if I do the loose fitting top, I need tight bottoms or the baggy jeans.” That swagger is exactly what Cache brought to set and it was 100% vibes all day in the Puma Defy trainer.
Last week, Selena Gomez came through for PUMA and hosted a super fun night around the latest Defy trainer. Although the sneaker releases 5/31, PUMA put on this VIP event that defied all aspects of a modern city.
Paramount Studio turned their lot into all things #DEFYcity, featuring a laundry mat, ballon filled gym with dancers choreographing to Selena’s “Back To You”, a bodega with candy, 3D chalk mural and all kinds of fun engaging moments that guests could share on their social media channels.
Selena was seen walking the grounds and having photo-ops at all the cool pop-up locations in her Defy kicks. For everyone who attended, they were lucky to get a pair of the trainer before releasing. This sneaker has the chunky, dad shoe appeal that supports the latest fashion trend, but also goes beyond style because of the fully supportive side-to-side design and PROFOAM cushioning.
It’s easy to see that PUMA Defy can be worn from the gym to the streets and that’s why we love them! Get your pair 5/31 at finishline.com and check out @finishlinewomen for more behind the scenes of the PUMA Defy City event.