Home / Nike Air VaporMax

The collection so nice they had to do it twice. Following the success of their original Air Max Throwback Future Pack, Nike has decided to run it back. Doubling down on the boldness, but keeping the message the same. Honoring the past, with an eye towards the future. Like the first time around, color is being used as a vehicle to showcase and accentuate each model’s Air unit. “Our more expressive Air Max models shine with more expressive colorways,” says Courtney Dailey, Nike VP of Color Design. “We use color to show off a shoe’s technology and balance that with foundational grays and blacks.” In favor of the iridescent hues of blues and purples that graced the first collection. This time around ‘Volt’ and ‘Bright Crimson’ are the shining shades that dominate the pack.

Nike Air Max 720

Nike Air Max 95 SE

Nike Air VaporMax 2019

Nike Air VaporMax Flyknit 3

 

Available in men’s and kids’, the next batch of Nike Air Max Throwback Future styles will be available on 4/11 at Finish Line.

Nike Air Max Timeline

With the introduction of their Air technology Nike changed the game. A staple of the brand, Nike Air became the standard for cushioning and transcended footwear. It became a part of culture. From music to television, Nike Air was/is everywhere. Since its introduction in 1978 (Nike Air Tailwind), the famed technology has seen many evolutions. All of which pushed the boundary on design and style like nothing we’d seen before. All carrying memories and a story behind them. In celebration of Air Max Day we’re sharing some of the more memorable stories behind your favorite Air Maxes.

 

Nike Air Max 1

The one that started it all. Released in 1987, the Nike Air Max 1 was designed by legendary designer Tinker Hatfield. Air had been used prior to the Air Max 1, but it was always hidden behind foam. Inspired by a trip to Paris and a visit to the Pompidou Center, Hatfield took his thoughts about the glass building back to Oregon: “Maybe we could also expose the Air-Sole technology and create a shoe that’s like no other.” The rest is history.

 

Nike Air Max 90

The Nike Air Max 90 symbolized the start of a new decade. The design was fresh and indicative to where the brand wanted to go. Expectations for the Air Max 90 were high and designer Hatfield knew the silhouette would hit the ground running, so the sneaker was designed to evoke forward motion. With its fluid aesthetic, the Air Max 90 featured a larger volume Air unit than its predecessors and popularized the color that would become known as “infrared.”

 

Nike Air Max 95

The Nike Air Max 95 wasn’t just a sneaker. Nike itself describes the shoe as an “outcast.” The model was the first silhouette to feature visible Air in the forefoot. The element brought a whole new approach to cushioning and support. Designer Sergio Lozano was greatly inspired by the human body. Thus elements that resemble human ribs, vertebrae, muscles and skin were incorporated into the design.

 

Nike Air Max 97

Like the 95, the Nike Air Max 97 broke ground. The model featured the first full-length Max Air unit. A feature that brought 360 degrees of comfort and opened tons of doors for design and innovation. Designed by Christian Tresser, the silhouette for the Air Max 97 was directly inspired by Japan’s high-speed bullet trains. The result was a fast and fluid design. At a time when music, movies and style mattered most, the 97 was the perfect shoe for the era.

 

Nike Air Max 2003

The Nike Air Max 2003, took the Air unit from the 97 and doubled down on the innovation. New molding and a construction that brought your foot closer to the ground added comfort and flexibility. Up top, the Air Max 2003 employed an upper similar to track spikes and football boots. Making for a “lightweight design, aggressive look and premium feel” that brought comfort straight out of the box.

 

Nike Air VaporMax

Over seven years in the making, the Nike Air VaporMax was a true evolution and completely transformed the standard Air Max. Shedding weight and waste, the VaporMax puts your foot directly atop the Air unit. Eliminating the need for a traditional foam midsole and offering greater flexibility and response than ever before. It was initially paired with a Nike Flyknit upper, a move that allowed for targeted, precise support and further reduced the weight of the shoe.

 

Nike Air Max 270

The first of its kind, the Nike Air Max 270 was the first model to boast an Air unit 100-percent designed for lifestyle. So it was built to stand up to the rigors of sport as well as the demands of all-day wear. Its design was inspired by the Nike Air Max 93 and the Nike Air Max 180. With the former also inspiring the name for the new model. As 270 stems from an internal Nike epithet for the Air Max 93 that referred to 270 degrees of visibility in the air unit. At the time of its release it also featured the tallest-ever Air Max heel unit, at 32-mm tall.

 

Nike Air Max 720

A dedication to innovation forced Nike to think outside of the box with the Nike Air Max 720. Answering the question “how big is too big?” Released earlier this year, the model utilizes a large bulbous sole and set a new record for tallest Max Air unit, at 38-mm tall. While not quite traditional, the Air Max 720 does include some classic Nike DNA. Speaking to Sole Collector, 720 designer Dylan Raasch said: there’s a little bit of ‘97 and the ‘95. We use it tastefully but go somewhere new so it doesn’t offend anyone.” That’s what Air is all about. Paying respect to the past while looking forward to the future.

 

Keep it locked and celebrate Nike Air Max Day with us on March 26th.

A leader in innovation, Nike is constantly raising the bar. Their Air technology is the standard for footwear comfort. The Brand’s latest drop looks to amplify the famed technology. Honoring their past, while eyeing their future, the Nike Air Max Throwback Future Pack uses color to showcase each models Air unit.

Available for the whole family (men’s, women’s & kids’), a wide assortment of Nike Air Max styles are getting the Throwback Future treatment. Each donning bold colors to accentuate their individual details. “Our more expressive Air Max models shine with more expressive colorways,” says Courtney Dailey, Nike VP of Color Design. “We use color to show off a shoe’s technology and balance that with foundational grays and blacks.”

Men’s Nike Air Max 720

Men’s Nike Air Max 95 PRM

Men’s Nike Air Max 97 LX

Men’s Nike Air VaporMax 2019

Men’s Nike Air VaporMax Run Utility

Men’s Nike Air Max 270

Women’s Nike Air VaporMax 2019 and Air Max 270

The time is now, grab the Nike Air Max Throwback Future Pack on 3/21 from Finish Line.

We all know that when thinking of Nike’s top innovation, the VaporMax comes to mind. With the release of the 2019 silhouette, customers saw a new upper with a translucent treatment and exposed seamed stitching. For this next round, the ladies will see shades of, Mineral Spruce, Plum Chalk and Active Fuchsia.

Although it’s a new year, the sneaker still holds true to its sport-luxe appeal and can easily be worn with your sport or street fashion.

Get your pair of the latest Nike Air VaporMax 2019 on 2/5 at finishline.com. 

Animal print is making a debut for the  latest Nike Need It Now collection. Featuring tones like red, black, white and mixed with some leopard print.

The Nike Air VaporMax, Heritage Track Jacket and Slim Pant are dipped in classic colors and allow the animal print to really stand out on the VaporMax sneaker.

Check out more Nike styles and outfit inspiration on our Pinterest board below and tell us what you’re liking on @finishlinewomen.


Look for updated need it now styles every couple weeks at @finishlinewomen and finishline.com.

 

With the cold front en route it’s time to bust out your dark kicks on those winter training sessions. If you’re looking to reup on a new pair Nike’s got you covered with the latest edition of the Air VaporMax Flyknit 2. Anthracite and dark grey knits are beautifully blended together, creating an eye-catching combo on the upper. Black reinforcements on the toe and heel add durability to the upper. Sitting atop the famed VaporMax system, this is the lightest, most flexible Air Max ever. After 7 years planning and countless hours of testing the Nike Air VaporMax is a running dream. Grab a pair and join the revolution.

 


Pound the pavement with the Nike Air VaporMax Flyknit 2 on 12/13 from Finish Line.

Ladies, we’re loving the dreamy neutral shades on the latest Nike Air VaporMax 2. A white knit upper is complimented by a vast grey air unit and metallic gold Swoosh. A colorway perfect for the season and the design being an innovative combination of comfort and style, this VaporMax will be sure to update your Nike Air Max rotation.

Get a pair of the new Nike Air VaporMax 2 11/11 at finishline.com.  

Coming off the last VaporMax Utility launch of white and black, we’re now getting a burgundy shade you cam mix into your rotation. For a more minimal design, we are also seeing the VaporMax Moc in a celestial teal. Both of these styles have the latest innovation for Air Max and will compliment your daily fall style.

Detail colors include metallic gold, ash-sail and dark stucco and they pair perfectly with the rest of the shoe’s color scheme. Casual athleisure or color coordinating with the rest of your street style, these kicks are sure to update your sneaker rotation.

Get your pair of the latest Nike Air VaporMax styles on 11/1 at finishline.com. 

Ladies, if you’re a fan of VaporMax then you don’t want to miss out on the VaporMax Run Utility coming in black and white next week. We’ve been loving this innovated style because it’s easy to go from the gym to the street while staying in the best athleisure footwear.

As you know, this design puts you right on top of Air Max technology which gives your foot the capability of feeling the air unit with every step. With detailing of Flywire cables that stretch from the air unit to the forefoot, this provides a secure lockdown feel.

Get your pair of the Nike Air VaporMax Run Utility on 10/18 at finishline.com.