Home / Nike Air Max 97

Written by Sophia Altholz 

Images and video by Jordana Koffsky 

Growing up in New York City, and Israel, I’ve always had a particular sensitivity to visual polarity. Clashing of patterns, contrasting cultures, inverted colors and any other form of modern day chiaroscuro treatment that has the potential to come to life

I relate to contrast figuratively, when it comes to femininity versus masculinity, but also literally when it comes to color and subject matter. I consider myself a fine artist and digital creator/designer, but I also strongly identify as an entrepreneur, business woman, and pragmatic marketeer on this earth.

After receiving my BFA from Pratt Institute in Digital Art & Interactive Media, I went straight into advertising working for Gary Vaynerchuk at Vaynermedia, helping Art Direction for JP Morgan & Chase.

After hours, I started drawing on sneakers for Gary and his team which created a lot of buzz in and out of the agency. I started to create more customized sneakers post my time at VM. Since Gary, I’ve created sneakers for people like Casey Cott, Nigel Sylvester, Mason Plumlee, Hannah Bronfman, Martha Stewart, Rachael Ray, Andrew Zimmern, Giada De Laurentiis, Anne Burrell, Alton Brown and more, where SophDawg Creations has continually grown to be what it is today (I’d like to give a special thanks to the people who helped until now).

I was always a doodler, especially in high school, where I secreted creativity out of every moment I could. Drawing on stuff, especially sneakers has always been extremely meditative for me. It brings me to a place of simple thinking and peacefulness. In this digital age, there are so many potential options at all moments; iPhone, therefore, I am, so It’s nice to just draw and disconnect from the world.

With sneakers, there is no command-z, but cautious creativity and focused illustration. I usually send people a questionnaire to extract what types of images and messaging I’ll draw on their sneakers. When it comes to designing sneakers for myself, I bring in that clash of imagery I was talking about before. Nature versus artificiality; bright versus dark; feminine versus masculine; basketball versus flowers; city versus country; pink versus blue; sky versus land; black versus white. And so on.

Throughout my years growing up in New York City and Israel, one consistent place I would visit was my family’s home in the woods of North Western Connecticut. I always felt split between the bright and exciting city, and the calm and peaceful country. As an artist, I believe I embody both qualities pretty equally, and am excited to grow these harmonious incongruities in the future.

Follow Sophia on Instagram or visit her site for custom pairs at www.sophdawg.com.

 

The history of the Nike Air Max line is something that can’t be ignored. Since 1987, designs have continued to evolve and impress sneakerheads around the world. This summer, we’re turning to Air Max as one of the biggest staples in our sneaker rotation. This footwear represents iconic silhouettes and technology, making looks perfect for any lifestyle.

Clean, minimal and quality are a few things that come to mind when thinking of top Air Max styles. Designs like the Air Max 95 OG dropping 7/19 or VaporMax Utility are great go-to’s for Men. In a women’s world, Air Max is a versatile staple that you can wear with just about anything.

Whether you’re dressing up or down, Air Max styles have proven time and again to complete a look. The Air Max 97 is another minimal, sleek silhouette that has been a must-have for years. As one of the more recent silhouettes, the Air Max 270 has also been a hit for men and women. Whether it’s a all over colorway or sharing the spotlight with more shades on the upper.

Denim, joggers, dresses, leggings, there’s an Air Max style that will definitely match the threads you wear on a daily basis.

Check out all Nike Air Max styles for men, women and kid’s today at finishline.com. 

 

If you love the Air Max 97 and Air VaporMax, then you do not want to miss the next release of the Nike Air VaporMax 97. This colorway is sporting the appeal of an Air Max 97 upper and the latest Air Unit from the VaporMax. The style will go with everything from your favorite jeans to your summertime go-to athleisure.

Don’t miss out and make sure you download the Finish Line app for Apple or GooglePlay to purchase your VaporMax 97 on the app ????  Available 6/21.

The hybrid vibes coming from this next Nike VaporMax release is something to get excited for. You’re looking at a classic Air Max 97 upper with the innovative VaporMax midsole. Coming in an elegant colorway of aqua blue and dark blue, this look mimics shades of the ocean and is cool for the summer.

Whether you’re thinking a pop of color or updated footwear for your sporty threads, the Nike Air VaporMax 97 will live up to all expectations.

You’re going to want to download the Finish Line app for Apple or GooglePlay to purchase your VaporMax 97 on the app ????  on 5/24.

Last year, Nike celebrated the 20th anniversary of the Air Max 97 and they went all out with the releases and colorways. If you’re a lover of all things Air Max then the past two years had to be your favorite as Nike dropped so many classics that are so hard to resist. Over the years, the Air Max 97 has branched out into many different color schemes, from all-red to camo to black with Swarovski crystals, just to name a few. Now, they’re rereleasing one of the top three colorways of this shoe and it’s just in time for Summer.

Coming dressed in that classic Metallic Gold, Varsity Red, White, and Black color scheme that will always be in style. This Nike Air Max 97 last made its debut back in 2017 for the anniversary of the silhouette. For 2018, Nike is bringing back the colorway once again for those that may have missed out. Make sure you peep the next page to see what’s dropping along side this 97.

Get your pair of the Nike Air Max 97 OG ‘Metallic Gold’ on 5/17 at finishline.com.

The Nike Air Max 97 is a staple in the sneaker world and many peoples rotations. When the Nike Air Max 97 debuted with visible Air Max in the heel and forefoot, stylish lines, and bold color options, they were a top choice for sneaker enthusiasts and casual wearers alike, and nearly 20 years later is still a major people pleaser. If you’ve been paying attention then you’ve noticed that the last couple of years have been huge for the 97 and they only seem to be getting better. The next pair to release comes dressed in a Wolf Grey, Tour Yellow and Royal Blue make up. This Nike Air Max 97 features an Wolf Grey upper that is paired with Tour Yellow on the Nike Swoosh logos and Ro on the outsole while, 3M Reflective trimming completes the design.

The Nike Air Max 97 is a staple in the sneaker world and many peoples rotations. The Nike Air Max 97 debuted with visible Air Max in the heel and forefoot, stylish lines, and bold color options, these were a top choice for sneaker enthusiasts and casual wearers alike, and nearly 20 years later is still a major people pleaser. Now, as the warmer months slowly approach, Nike will be releasing a ‘Triple White’ Air Max 97 that will kick off your spring style. Dressed in a White, Wolf Grey and Black color scheme. This Nike Air Max 97 features an all-White upper that is paired with Grey on the Nike Swoosh logos and minor hits of Black on the outsole while, 3M Reflective trimming completes the design.

Make sure you grab your pair of the Nike Air Max 97 ‘Triple White’ now at Finishline.com.