A leader in innovation, Nike is constantly raising the bar. Their Air technology is the standard for footwear comfort. The Brand’s latest drop looks to amplify the famed technology. Honoring their past, while eyeing their future, the Nike Air Max Throwback Future Pack uses color to showcase each models Air unit.
Available for the whole family (men’s, women’s & kids’), a wide assortment of Nike Air Max styles are getting the Throwback Future treatment. Each donning bold colors to accentuate their individual details. “Our more expressive Air Max models shine with more expressive colorways,” says Courtney Dailey, Nike VP of Color Design. “We use color to show off a shoe’s technology and balance that with foundational grays and blacks.”
Men’s Nike Air Max 720
Men’s Nike Air Max 95 PRM
Men’s Nike Air Max 97 LX
Men’s Nike Air VaporMax 2019
Men’s Nike Air VaporMax Run Utility
Men’s Nike Air Max 270
Women’s Nike Air VaporMax 2019 and Air Max 270
The time is now, grab the Nike Air Max Throwback Future Pack on 3/21 from Finish Line.
For decades Nike has been leaders in creation and innovation. The brand constantly pushes the boundary on style and never rest on their laurels. That dedication to innovation forced them to think outside of the box for their latest release. The question was asked “how big is too big?’’ The Nike Air Max 720 is answer to that question. A followup to the Air Max 270, this new model boasts the Nike Air nit and capitalizes on the large bulbous sole that has become popular again.
The Air Max 720 might be departure from what Air Max traditionalists are used to, but the move was made in conscious. Speaking to Sole Collector, lead Air Max Designer Dylan Raasch said: “we’re cognizant of [their criticisms], but we want to go to a new space.” While not traditional, the 720 does include some classic Nike DNA. In that same interview Raasch added: “there’s a little bit of ‘97 and the ‘95. We use it tastefully but go somewhere new so it doesn’t offend anyone.”
Wanting to inspire today’s youth, colorways for the 720 are bright and feature an almost ‘chameleon-esque’ finish. The effect was inspired by the Northern Lights and various other elements from nature.
The Future of Air. Grab the Nike Air Max 720 on 2/28 at Finish Line.