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This project started with a grant application and a dream. A 2,057 mile road trip resulted in outfitting 450 homeless with sneakers. It was evident after our first meeting this partnership could be something incredible because of our common passions – sneakers and supporting our communities.

The Finish Line Youth Foundation accepted Hav A Sole’s original grant request of $15,000. Due to the incredible partnership and proposed plans, the Foundation doubled Hav A Sole’s ask donating a total of $30,000 to complete a physical structure to process donated sneakers and for storage. Hav A Sole will also build a barcode scanning system to take efficient and accurate inventory of sneakers. Satisfying this request will streamline the donation process allowing the organization to donate more frequently to reach their goal of doubling their impact in 2018.

“This is our sixth and largest road trip,” said Rikki Mendias, Hav A Sole Founder. “Planning road trips like this where we can collect shoes and give them to those in need along the way has been transformational for us.”

Hav A Sole began in Los Angeles, stopped at Finish Line stores in Albuquerque, Oklahoma City, St. Louis and finally, Indianapolis, home to the Finish Line headquarters. Along the way, they hosted sneaker donation drives at six Finish Line stores collecting nearly 600 pairs.

“This isn’t a once of month thing, this is an everyday thing for us,” said Dash Penland, Hav A Sole development manager. “Holidays are great, but you gotta do it year ‘round.”

At the final destination, Hav A Sole teamed up with the Finish Line Youth Foundation, Herbert Simon Family Foundation, Pacers Sports and Entertainment to host a sneaker giveaway at Outreach Inc of Indianapolis. Outreach empowers homeless young men and women (14 to 24-years-old) with the goal for at-risk young people to achieve stability and life transformation.

Watch Hav A Sole’s video below for the inside scoop of their entire road trip.

All photos by @kimberlykamish.king

Another great start to a Sunday with @lifestyleathletics. With a little help from fitness experts and @core hydration, all attendees were in the zone! Last time, we saw Lifestyle Athletics at the W Hotel in Hollywood and this time, they took to a helipad in Beverly Hills. The vibes were right and participants pushed through workouts with a smile. 

Big thanks to Reebok! Everyone received a mat for their time spent with fitness experts who train anyone from VS models to various actors. We also kicked off the first Punch & Brunch, so everyone who joined the workout was refueled with some delicious eats after a good sweat sesh.

Keep things locked with @finishlinewomen for updates on our next event with @lifestyleathletics.

Every Finish Line store opening has a special vibe. Just last week, we opened our newest location in the Mile High City. Product and technology took center stage and shoppers customized their experience with the top sport brands in the sneaker game. No. 5 pick in NFL Draft, Bradley Chubb also stopped by Finish Line Park Meadows and kept things lit for our opening weekend. #GoBroncos

Finish Line continues to support the hottest content on our digital touch screens and shoe-eye-view stations, while brands like Nike, adidas and Jason Markk come through with their own activations to support our new store design.

We want to keep the energy exciting with the freshest kicks, so our new locations including Finish Line Woodfield in Chicago, Finish Line Del Amo in Los Angeles, Finish Line Roosevelt in New York and now, Finish Line Park Meadows in Denver are dripping with the most popular footwear.

With special appearances, music, art installations and more, Finish Line flagship stores are a perfect glimpse into our #ShoesSoFresh world.

Make sure you keep it locked on @finishline and @finishlinewomen for the most recent updates on our flagship locations.