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Last month, we brought the newest and hottest design to our Chicago Flagship store and set it off. The grand opening was kicked off with some super hot product and special guest appearances. Now, we’re bringing that heat to New York. When you live in the city that never sleeps, your style always needs to be on point and we’ve got everything you will need to survive in the concrete jungle.

As you know, Finish Line has the latest and greatest; especially now as Finish Line’s new store in the Roosevelt Field Mall is opening early on Saturday, August 12th at 8am. We’re bringing the heat all weekend long giving you access to the hottest product. Saturday, we will have Nike and the team on site with local arts and a special surprise radio broadcast with your favorite station, Hot97 and DJ FunkFlex from 4PM to 6PM. Jason Markk will be providing a Sneaker Refresh experience from 2PM to 5PM, so stop by give your kicks some new life with a fresh cleaning.

I do this for a living!!!! @funkflex #NewYork845 @thechancecomplx

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Come through and kick it with us and by the time you leave, your look will be on point.

On Sunday, the adidas crew will be in the spot from 11am to 6pm. The Three-Stripes will have a photo booth experience capturing unique, personal and social content through a combination of  LED lighting, lasers and personalization capabilities to create unique light paintings while activating the booth space. That’s definitely something that will up your likes when you post it to your IG.

Can’t make it? Don’t worry – Finish Line’s going to take care of you. Be sure to drop into your local New York-area Finish Line location for a gift from Jason Markk with any purchase during grand opening weekend, while supplies last. There’s more, to ensure that you’re always on point – Winner’s Circle members will be offered a $15 reward for every $75 spent in celebration the grand opening weekend. Make sure you save August 12th on your calendar and head to Roosevelt Field Mall Mall or your nearest New York-area Finish Line.

Finish Line’s first Flagship store of Chicago is set to open this Saturday at 8am in Woodfield Mall. This new store is going to come with a one of a kind design that you’ve never seen and it’s only right that we bring some 🔥 to kick off the grand opening. Below you will see some of the latest and greatest kicks that have hit shelves. We’ve got everything you need from Foamposites to OG Air Max and of course some classic Jordans and BOOST. Peep some of the styles below and get excited for Saturday morning, you won’t want to sleep in and miss out. The store will be opening early at 8am on Saturday so you’re going to want to set your alarm and come join us as we open this new spot.

Check out the kicks that we are going to have and take your rotation up a notch with a pair.

Silver & Gold Air Max 97 OG

Precious metals 🥇🥈 [1/3]

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Air Jordan Retro 1 High OG ‘Royal’

Royal vibes. 📷 @creativexperez

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adidas UltraBOOST 3.0 ‘Parley’

The 🌊 is coming. 4️⃣ days left. #adidas x #Parley

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Puma Suede Super Puma


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Air Jordan Retro XIII and XIV ‘Defining Moments’ Pack

Air Jordan Retro 1 High OG ‘Bred’ GS

How many pairs do you have on ice? 📷 By @dayswithdylan #Jordan1Club

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adidas UltraBOOST 3.o ‘Pride’

Get #boosted in the 'Pride' UltraBoost 3.0.

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adidas UltraBOOST 3.0 ‘Trace Cargo’

Anything Olive goes in crazy 🍵 📷 By @bradleyjwhall #boostVIBES

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Nike VaporMax ‘Platinum’

Out of thin Air. More pairs of the #VaporMax are here. 📷 @souloneryounger

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Nike Air More Uptempo ’96

A I R 📸: @owwaa

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adidas INIKI Runner. Women’s Only

adidas INIKI Runner. Women’s Only

Air Jordan Retro 11 Low ‘UNC’

Nike VaporMax ‘Midnight Navy’

New colorways of the #VaporMax coming 6/1. Repost from @travisscott

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Air Jordan Retro 13 Low ‘Brave Blue’

The Air Jordan 13 'Brave Blue' drops this weekend. 📷 @nike

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Nike Air Max Flair

Nike Air More Uptempo ’96 ‘Bulls’

Chi-town 🎈 📷 By @cherokeekid88_ #JustUnboxed

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Girls’ Grade School Air Jordan Retro 11 Low ‘Heiress’

Icy clean. The Girls Air Jordan Retro 11 Low 'Heiress' drops Saturday 5/20.

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Nike Air Zoom Mariah

Nike Mariah Flyknit

Come out to the opening on Saturday at Finish Line in Woodfield Mall and maybe you can snag a pair. Don’t miss out.

French Montana

The second night of our Annual Meeting was Under Armour night and UA had their own special guest that had the house rockin’. UA brought French Montana to the spot and he put on a special performance that had everyone screamin’ “HAAAAAN”.  

Below, you can see how French Montana had the crowd going crazy and some extra love to the people.

UA and French Montana definitely put on a show that had everybody going crazy. We can only imagine what UA will pull out for next years meeting.

App Giveaway

We are teaming up with adidas to give one lucky person a trip that they will never forget. This trip will be sending our lucky winner and a friend to Chicago for an experience that will you living the good-life for four days. You’re going to receive the royal treatment as we show you some of the hottest spots in the city for fun and eat like royalty in some of the cities most infamous restaurants. While you’re in the Chi, you’re gonna be hooked up with a gift bag that will have you looking fly from head to toe. It doesn’t stop there though, we also have:

1.) Two tickets to see Future, Migos, Tory Lanez & Kodak Black live in Concert.

2.) A shopping spree at a local Finish Line where you can ball out and shop ’til you drop.

3.) Two tickets to a Chicago Cubs game at legendary, Wrigley Field.

To win, all you have to do is download our new Finish Line mobile app and set up your account.  That’s right, we’re going to hook you up with all that and all you have to do is download our new app. Simple enough, right?

Finish Line New App 2

Check the next page for the official rules.

Gucci Mane in the UA Threadborne Shift

Gucci Mane in the UA Threadborne Shift

Over the years, the Coachella Valley Music and Arts festival has had its share of memorable moments in music history.

On April 15, 2017, in the middle of the night in the middle of the desert, Gucci Mane made a strong case to be added to that list.

The Atlanta rapper’s influence on the rap game is far reaching and was on full display as Guwop brought out Lil Yachty, Migos, Rae Sremmurd, and Diddy. Songs that made the epic set list included Gucci’s “Both” Remix, “Wasted”, “Lemonade”, Rae Sremmurd’s “Black Beatles” and Migos’ “Bad & Boujee”.

Gucci took the stage in the latest lifestyle shoe from Under Armour, the Threadborne Shift. With a Threadborne upper and elastic bands on the forefoot and heel, the Shift looks to provide a custom fit and infinite support. Coming soon to FinishLine.com.

More adidas NMD goodness coming your way and we’re getting looks for the ladies and gents. For all you Finish Line Women, the adidas NMD Runner will come in a Grey and Coral look. You can go bright for the upcoming months or stay balanced with more of a neutral colorway. One of the best things about the NMD is the silhouette and how it goes well with almost any style. Dresses, jeans, joggers, you name it, it will probably be the perfect addition to your athleisure getup. Not to mention the comfort keeps you on another level while you go about your day. Can’t complain when you feel on point and your feet are happy.

adidas nmd XR1 PK

For the fellas, adidas is coming with the NMD XR1 PK. Bringing more heat for your spring rotation with another NMD that has colored BOOST. This next adidas NMD XR1 PK features a black PrimeKnit upper that has silver streaks through the upper to compliment that solid colorway. The two primary colors are complimented by core red stitching and and lettering on the back heel tab. This may be one of the cleanest pairs of NMDs that will hit the market this spring so you won’t want to miss out on adding these to your rotation.

Cop the adidas NMD XR1 PK on April 6th over at Finishline.com.

2017 adidas looks

All adidas everything, and we’re not mad about it. From the streets to the studio and every occasion in between, celebrities and fashion know-it-alls are turning to the brand with the latest and greatest. Everything from Boost, Gazelle and Tubular styles are making waves. Whether you’re about this brand or not, these top looks will have you thinking twice about your street style rotation and if it needs more adidas love.

Kanye West

#SoleWatch: @kanyewest wearing the Adidas Originals Gazelle.

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Yeezy, Yeezy, how you doin’, huh? We know Ye can hit us with something fancy, now more than ever, we’re seeing his cozy street style side. Kanye stepped out in the adidas Gazelle earlier this month showing off his never ending adidas Originals collection.

Aleali May

Although stylist and fashion blogger, Aleali May makes everything look super fly, her adidas Originals style is as effortless as it gets. From her adidas cropped hoodie to the adidas Tubular sneaks, this look is comfy, casual and on point with athleisure fashion.


We’re G-double O-D, G.O.O.D. Like Kanye, Desiigner is a part of G.O.O.D. music and he’s also a brand ambassador for Three Stripes. He’s rockin’ another Originals essential in the adidas Pro Model.

Lady Gaga


via nicekicks.com

Lounging and living in the moment, Lady Gaga is sporting the latest Ultra Boost X by adidas. Hot off the Super Bowl Halftime stage and Grammy’s Red Carpet, this superstar is on fire and so is her choice of athleisure style.

Steve Aoki


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Ayyy. Louis Tomlinson and Steve Aoki know what’s up. They’ve got the best of both Three Stripes world with Originals and Performance. Lace up in the Superstar for classic style and then switch it up to the Ultra Boost Uncaged for premium performance. 

Karlie Kloss


via nicekicks.com

Women are loving the convenience of transitioning from their workout style to street style. Karlie Kloss is no stranger to adidas and represents both the performance and athleisure moments very well in her adidas Ultra Boost Uncaged. She could be casually walking the streets or she could have come from a killer workout, either way, it’s style we can relate to.

Von Miller

"I don't need love, I'm the 🐐" @adidasfballus

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Von Miller flexin’ his Three Stripes steeze in the ‘Solar Red’ Ultra Boost. Looks like he’s got cleats for every occasion now. #goals


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We can’t help but love Karrueche. Whether she’s glammed up or reppin’ #teamcozy, this girl knows what’s up. We’re all about this laidback adidas Gazelle look. Oversized hoodies and joggers are very welcomed in the world of athleisure.

The year just started and we’re already seeing a strong start from adidas with celeb style. Great things are sure to come. Show us your #boosted style by stuntin’ on the ‘Gram and tagging @finishline or @finishlinewomen and you may get featured in our weekly blog post for some social media glory. ///

By Drew Hammell


In the last 20 years, sneaker collecting has become a popular hobby and a passion for many. As far as collectors go, Marvin Barias is widely known as one of the greats. With over 300 pairs, Marvin takes his passion seriously, to say the least.

Marvin grew up in Chicago’s South Side, and spent his childhood riding bikes and playing Nerf football with friends. He wasn’t much of a sports fan until Michael Jordan and the Bulls started winning championships in the ‘90s. Unfortunately, Marvin had to leave his friends behind, as his family moved to Southern California in the midst of the Bulls’ six championships.

To cope with the transition to the West Coast, Marvin found peace in collecting basketball cards and anything Jordan-related. “I began to become obsessed. From McDonald’s collector cups to Champion replica jerseys, I collected it all,” he recalled.

@mjo23dan Shoe Collection 1

It wasn’t until 1995 that Marvin fell in love with Air Jordan sneakers. During a game versus the Orlando Magic in the playoffs, TV sideline reporter Ahmad Rashad was talking about Michael Jordan being fined for wearing a sneaker that didn’t match the rest of the players’ shoes. Marvin mentioned, “The cameraman panned down to Rashad’s feet, and I lost it. I absolutely lost it. I had never seen a shoe I wanted so badly. I made sure that if they ever released, I’d have the money ready to purchase them.” That shoe was the Air Jordan XI ‘Concord’.

When the XIs released, Marvin had saved up enough money to purchase his first pair of Jordans at the age of fifteen. From then on, he kept up with Air Jordan releases and built his collection up year after year. “Because I had taught myself patience in maintaining a pristine card collection, it a natural transition to sneakers.”

@mjo23dan Shoe Collection 3

Today, Marvin is 36 and resides in Northern California. He’s been married for ten years, and is a stay-at-home dad with two daughters. “I used to think the hobby of sneakers would diminish once you start a family, but it hasn’t. My girls aren’t into sneakers, so I stay selfish when it comes to the hobby,” he joked. “I understand diapers, food and other expenses play a significant role, so you definitely have to micromanage.” Aside from taking care of his family, Marvin is also a contributor for Sole Collector and Complex.

In the sneaker social media world, Marvin is a well-respected authority. He currently has over 18,000 followers on Instagram, and over 20,000 subscribers to his YouTube channel. “I’m looking to create long-lasting relationships with my following, and perhaps create opportunities to work with brands that support my position in the culture.”

@mjo23dan Shoe Collection 2

Marvin is also a founding member of the OG Support Group on Instagram, an account that focuses solely on sharing the history and nostalgia of sneaker culture. On top of that, he created a petition to bring back the Nike Air Ship. “It’s a shoe that many people may just pass up if they don’t know Jordan’s rich sneaker lineage. That shoe is the reason the Air Jordan 1 rose to popularity with the ‘Banned’ statement.” “The petition is nearing 500 signatures worldwide, but it has a long way to go. I’m hoping the news continues to spread.”

As far as the future of sneaker culture, Marvin is optimistic. “I feel the culture continues to evolve. Tastes and products change constantly, but I can see the shift moving towards performance and lifestyle footwear. I think people still want their classics, just like the Chucks are with Converse. I think sneakers like the Air Jordan 1s will live forever.”

And if collectors are looking for any other Jordan in the future, they can be sure Marvin will own a pair. Just don’t ask if they’re for sale.

Follow Marvin on YouTube.

Follow Marvin on Instagram.

Sign the Nike Air Ship petition.

Follow Drew on Instagram.

By Drew Hammell

On February 9th, 1991, the NBA hosted the Slam Dunk Contest in Charlotte, North Carolina. The event featured eight players in the primes of their careers: Kenny Smith, Blue Edwards, Rex Chapman, Otis Smith, Kenny Williams, Kendall Gill, Shawn Kemp, and Dee Brown.

At 6’1”, the Celtics’ rookie point guard displayed some serious leaping ability with an array of spectacular dunks. Even though Seattle’s Shawn Kemp showed off some difficult dunks throughout the contest, it was Brown’s creativity that would earn him the win. Before each dunk, Brown bent down to pump up his flashy new kicks, which helped win the crowd over. His final jam, the “No-See Dee,” became an iconic image from the event.

Brown’s ability to soar to unimaginable heights was the inspiration for the Reebok Omni Zone Pump ad campaign in New York City. In the commercial, Brown attempts the “King Kong Dunk,” in which a rim was perilously mounted high atop the Empire State Building in Midtown, Manhattan. With three quick pumps of his sneakers, Brown was able to rise up and conquer the tower (actual dunk not shown).

The Pump would go down as one of Reebok’s greatest contributions to the sneaker world – a technology that other major brands would attempt to imitate. Not only did the orange basketball-shaped Pump look cool, the technology actually kept the foot snugger inside the shoe. Nike and LA Gear would implement similar technologies in some of their sneakers, but none were as aesthetically pleasing or marketed quite like Reebok’s.

As for Dee Brown, he would go on to play in the NBA until 2002. He spent eight years with the Celtics, two with the Raptors, and two with the Magic. He is currently in charge of Player Programs for the LA Clippers.

Follow Drew on Instagram.