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adidas x Marvel Heroes Among Us Collection - Finish Line

The men and women of the Marvel Avengers are getting the band together to make one final run at the evil Thanos, in an attempt to reverse the damage he did in Avengers: Infinity War. Before Tony Stark and crew reunite in the latest Avengers project (titled Avengers: End Game), they’re being reimagined with a hoops-inspired lens by adidas. Every day adidas basketball stars battle on the court. Recognizing that fact, they’ve given them superhero counterparts. As part of the reimagination, each athlete/superhero has a sneaker that’s authentic to their personality and game.

James Harden ◈ Iron Man ◈ adidas Harden Vol. 3

adidas James Harden x Iron Man - Finish Line

Much like Tony Stark is a genius in his field, James Harden is an offensive genius on the court. The signature gold and red of Iron Man’s suit takeover Harden’s third signature shoe. A supple leather upper provides a locked-in and stable fit that supports quick changes of direction. It sits atop a responsive BOOST midsole and rubber Herringbone outsole.

Damian Lillard ◈ Black Panther ◈ adidas Dame 5

T’Challa represents the new wave of superhero, just as Damian Lillard represents the new wave of NBA Player. Both utilize an otherworldly combination of speed, agility and durability to gain an edge of foes. Dame’s fifth signature shoe is getting a black and purple makeover, reminiscent of the Black Panther’s vibranium weave suit. This Dame 5 features a knit and suede upper, an enhanced banking barrier and double traction. When both of these warriors enter the battlefield, you know what time it is.

Candace Parker ◈ Captain Marvel ◈ adidas Pro Vision

Captain Marvel has the power of superhuman strength, energy projection and flight due to altered DNA. As dominant as Candace Parker has been during her career at times it felt like she too has altered DNA. The two are taking over the adidas Pro Vision, which like Captain Marvel’s suit come in red, blue and yellow. The model utilizes a unique ripstop midfoot cage which offers flexible stability and support. The cage works with a responsive Bounce midsole and rubber Herringbone outsole.

John Wall ◈ Captain America ◈ adidas N3XT L3V3L

If you’ve ever seen John Wall on the court you know he’s in peak physical form and often a step ahead of the competition much like his superhero counterpart, Captain America. Wall and Captain America are bringing their prowess to the revolutionary adidas N3XT L3V3L. Its laceless Primeknit upper offers an unmatched combination of lock down and support. Lateral banking barriers protect you midfoot and beautifully pair with the shoe’s superlight foam midsole. Altogether, the lightest basketball shoe to date.

Tracy McGrady ◈ Nick Fury ◈ adidas TMAC 1

During his time in the NBA, Tracy McGrady was a cerebral assassin on the court. The very sight of T-Mac invoked fear in his opponents, as it does when foes run into Nick Fury. Fury’s arsenal of skills (boxing, tae kwon do, ju-jitsu) are bountiful much like McGrady’s bag was when he played. adidas are giving hoops fans a treat by bringing back McGrady’s first signature model, the adidas T-MAC 1. The retro model boasts a synthetic upper which provides stable cushioning. Its paired with a rubber Herringbone outsole for extra grip on quick cuts and pivots.


Show off your inner superhero with the adidas Marvel Basketball Collection. Available 4/26 at Finish Line.

Nike Adapt BB Smart Shoes | Finish Line

Following the introduction of the Nike Adapt BB, Nike ensured that this was the future of footwear and the power lacing technology was here to stay. Looks like the brand is making good on that affiance. Dubbed ‘The Future of the Game,’ this latest colorway was debuted by Celtics star Jayson Tatum in late March. Dressed in Dark Grey and Punch Red, this option is a stark contrast from the Black colorway of the Adapt BB that was released in February.

Nike Adapt BB Self-Lacing Shoes | Finish Line

The trademark power lacing eliminates the need of a traditional system. Working to achieve the ‘perfect fit’ an intricate series of cables work together, sensing tension then provides varying degrees of support, dependent on the wearers needs. The technology is controlled by slide-touch bars on syncing phone app or two toggle buttons on the side of the shoe. Like an automatic car seat, the settings for the shoe can be stored (by manual touch or through the Nike Adapt App). Insights from top NBA athletes led to design decision on the Adapt BB. That insight led to the choice of a Cushlon midsole, the concentric circles on the outsole and the molded heel.

Step into the future with the Nike Adapt BB ‘The Future of the Game’ on 4/19 from Finish Line.

The Los Angeles Lakers season may have just come to an unceremonious end, but that doesn’t mean Nike has forgotten about Laker fans. Before the Lakers called the glitz and glam that is LA home, they were based in the rural and humble city of Minneapolis, MN. The Lakers were actually named after the state of Minnesota which is known as the Land of 10,000 Lakes. Stars like George Mikan and Elgin Baylor helped the Lakers to five championships (1949, 1950, 1952, 1953, 1954) before the team made the move to LA in 1960. Returning to the roots of the Lakers, the latest Nike LeBron XVI comes dressed in the colors of the Minneapolis Lakers.

The signature Battleknit 2.0 upper comes in Wolf Grey and is accompanied by University Blue and Gold accents. The ‘LJ16’ marking on the tongue, the insoles and the star print on the pull tabs are all direct nods to old Minneapolis Lakers jerseys. When the NBA made the switch to Nike last year, the Lakers brought back their classic Minneapolis uniforms back. Only time will tell when the uniforms make their way back to the hardwood.


The Nike LeBron XVI ‘MPLS’ honors the Lakers rich history. Grab your pair on 4/19 from Finish Line.

During his illustrious career, Kobe Bryant was known for his ferocity and second-to-none competitive streak. Over the years we’ve heard countless stories about Kobe challenging his teammates and inspiring opponents to work on their craft and be better. Since his retirement in 2016, Kobe has been finding new avenues to channel his creativity and competitive nature. During this time, Kobe has already won an Oscar and published a book series, The Wizenard Series. He’s also worked with and challenged a number of current NBA players to better themselves on and off the court. The likes of Giannis Antetokounmpo, DeMar DeRozan, and Isaiah Thomas have all worked under Kobe and tried to channel their inner #MambaMentality. One player has taken the #MambaMentality to another level… Kyrie Irving.

Kyrie has always worshipped Kobe. Growing up, he’d spend countless hours watching YouTube clips of Kobe. Imitating and emulating the moves that he saw Kobe executing on a nightly basis. When Kyrie entered the league he made sure he cultivated a relationship with the Lakers star. A relationship that has proved fruitful for Kyrie, as he often seeks out Kobe for advice and guidance. “The best thing I learned from him [Kobe] is you don’t necessarily have to blend in. You can stand out.” Kyrie said, speaking to Tim Bontemps of the Washington Post. That piece of clarity is what inspired Kyrie to take his career into his own hands and to request a trade from the Cleveland Cavaliers in the summer of 2017. A move (to take your career into your own hands) that Kobe has always lived by.

A celebration of his relationship with the Black Mamba. Nike is releasing a special edition of the Kyrie 5. Releasing on Mamba Day 2019 (the day of Kobe’s final NBA game), this special colorway comes in White and Cyber. The Purple and Volt accents as well as the Red paint splatter are a nod to Joker-inspired Nike Zoom Kobe 5 ‘Chaos’ that was released back in 2009. The defining detail is the hybrid Kyrie x Kobe logo that graces the tongue.


Channel your inner Mamba with the Nike Kyrie 5 ‘Mamba Mentality’ on 4/13 from Finish Line.

adidas Nite Jogger at Finish Line

What’s old is new again. Brands are dipping into their vaults and bringing back models from yesteryear. adidas is taking that trend a step further. Instead of simply bringing the models back, adi is redesigning and reimagining them — adding modern technologies and creating a new design that’ll stand the test of time. The latest dip into the archives has led adidas to their latest release, the Nite Jogger.

Kids' adidas Nite Jogger Shoes

Designed for the “night time creator,” the adidas Nite Jogger takes inspo from the original model from 1980, and adds reflective detailing and BOOST technology. As a result you get two contrasting looks: one standout daytime look, and another stellar colorway for when the sun goes down. The upper of the Nite Jogger features a unique mix of materials (nylon ripstop, mesh, and suede). The mixed media upper allows for a multitude of creative colorways and design options. Focusing on all-day comfort, the energy-returning BOOST midsole is paired with an OrthoLite sockliner. Aforementioned hi visibility hits on the laces, striping, toe and heel complete this new silhouette. Available for the whole family (men’s, women’s & kids’), grab the adidas Nite Jogger on 4/11 from Finish Line.

Winner’s Circle members will have an early access opportunity to purchase the adidas Nite Jogger before its available at any other retailer. The window is from 4/9 at 8am ET through 4/10 at 8am ET, only in our app, which you can download now on Apple or GooglePlay

The collection so nice they had to do it twice. Following the success of their original Air Max Throwback Future Pack, Nike has decided to run it back. Doubling down on the boldness, but keeping the message the same. Honoring the past, with an eye towards the future. Like the first time around, color is being used as a vehicle to showcase and accentuate each model’s Air unit. “Our more expressive Air Max models shine with more expressive colorways,” says Courtney Dailey, Nike VP of Color Design. “We use color to show off a shoe’s technology and balance that with foundational grays and blacks.” In favor of the iridescent hues of blues and purples that graced the first collection. This time around ‘Volt’ and ‘Bright Crimson’ are the shining shades that dominate the pack.

Nike Air Max 720

Nike Air Max 95 SE

Nike Air VaporMax 2019

Nike Air VaporMax Flyknit 3


Available in men’s and kids’, the next batch of Nike Air Max Throwback Future styles will be available on 4/11 at Finish Line.

The Golden State Warriors and Stephen Curry are currently jockeying for position in the Western Conference Playoff race. As that race heats up, so is the heat on Steph’s feet. In recent weeks he’s been rocking the Under Armour Curry 6 ‘Dub Nation.’ A nod to all the people and the process that ignited the Warriors’ legendary run of success. You too will now have a chance to rock the colorway as the Curry 6 ‘Dub Nation’ is the latest drop from Under Armour. After years of dwelling in the cellar, the Warriors now have a penthouse view from the top of the NBA. A historic run of three championships in four years and looking primed for another this season, it’s all been done for the fans –”Dub Nation.” This clean white and royal blue colorway perfectly matches the Warriors’ uniforms. As Steph himself said: “we brought Dub Nation to the Curry 6. These are the colors of champions.”

Take the path of a champion with the Under Armour Curry 6 ‘Dub Nation’ on 4/5 at Finish Line.

Since entering the NFL in 2008, DeSean Jackson has been a constant on highlight reels and is a consistent box score filler. His combination of hands and speed has dazzled fans and opponents. Simply put the man one of one.

Recently we teamed up with DeSean and Under Armour so we could see what kind of heat the All-Pro receiver was working with. He did not disappoint. Laced in the Under Armour HOVR Phantom SE Mid, DeSean showed us a few different looks. Each calling to his personal style and swag. From lifestyle to the gym and back again, DeSean was drippin hard the whole time.

Whether he’s in the gym or just out and about, the HOVR Phantom SE Mid provides unparalleled comfort for DeSean. An engineered knit upper and anatomically shaped collar to provide a sock-like fit. While the external heel counter stabilizes your foot. The namesake of the shoe, the HOVR midsole provides a ‘zero gravity feel.’ This allows DeSean to maintain energy return while eliminating impact after each step. Digitally connected, the HOVR Phantom SE Mid features a UA Record Sensor. Allowing DeSean the ability to track, analyze and store virtually every running metric you can think of. Ensuring that he’s training his hardest and getting better and better. Check out DeSean Jackson on the field this upcoming NFL season as he reunites with the Philadelphia Eagles.


Available in all black and Mango Orange (Finish Line exclusive), grab the Under Armour HOVR Phantom SE Mid now.

His Golden State Warriors are currently in first place in the Western Conference, he’s the two-time defending NBA Finals MVP, and he just passed Glen rice for 25th on the all-time 3-pointers list. Life is good for Kevin Durant. Things are getting sweeter for KD as his 12th signature shoe has just been unveiled, the Nike Zoom KD12.

Since the inception of his line, every KD shoe has put a focus on furthering the balance between comfort and responsiveness. The KD12 achieves that by questioning norms and by turning a little-known element into a key design piece. That key piece is the strobel. The thin woven textile that sits beneath the sockliner and above the midsole. As Leo Chang, the Senior Creative Director for Nike Basketball Footwear said (Nike News), “it’s one of the unsung heroes in footwear.” The strobel’s function is to provide structure, support and shape for the upper. It’s what separates your foot from the shoe’s responsive cushioning. The KD12 counters that typical construction by stitching a full-length articulated Air Zoom Airbag Strobel to the upper. Which is the first time that’s ever happened in a signature shoe. The move makes the Air unit more dynamic and putting your foot closer to responsive cushioning. There is one Air unit for every half-size of the KD12, (example: a size 12 would have 24 Air units). That’s the most specific Air-Sole scale a Nike shoe has ever had. The move allows for an optimal fit for each wearer. “There’s a personal fit dialed in for every person who wears the KD12,” said Chang.

Other design elements of the KD12 include an ultralight Flyknit tongue and quad-axial Flywire cables. The latter of which provides multidirectional containment, targeted stability and locks your foot down. They’ll relax when you’re not in motion, but will perform when you need them. In addition to the aforementioned Zoom Airbag Strobel, there’s an additional Zoom Air unit stacked in the heel for added bounce and comfort. The overall aesthetic of the KD12 is reminiscent of the classic basketball sneakers of the ‘90s. An ask that came directly from Durant himself.


Dominate the courts in the Nike Zoom KD12 on 4/6 from Finish Line.