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The word iconic gets thrown around a lot, especially in the sneaker world, but there are some sneakers that can hold that title undoubtedly. Styles like the Air Max 1, Air Jordan 1, Air Force 1, Air Jordan 11, Chuck Taylor All Star, and of course the Air Jordan 3. Back in ’88, the Air Jordan 3 was cooked up by “The Architect”, Tinker Hatfield and it was only the beginning of his and Michael Jordans infamous partnership. As most sneaker lovers would tell you, there are certain design aspects that make shoes stand out, others would say that it’s the big moments in culture or on the court and the Air Jordan 3 has all of those areas covered. From seeing that elephant print when a fresh pair was brought out of the box to MJ taking off from the free throw line and delivering the most iconic, gravity-defying moment in sports history, the Jordan 3 sits on a pedestal for a lot of people.

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As years have passed and MJ has moved on from dominating the hardwood, his legacy lives on through his sneakers. Nostalgia is one of the biggest ways to take a person back to that very special moment when they first saw a sneaker or make them replay Mike taking off from the free throw line in their head and remembering it like it had just happened. Now, on the 30th anniversary of MJ’s legendary dunk contest performance, Jordan Brand is dropping the ‘Black Cement’ Retro 3 in true OG fashion. If you’re a diehard Jordan fan, then you already know that these shoes released originally in 1988, 1994, 2001, 2008 and lastly back in 2011. This may seem like overkill but this sneaker is one that can never be released enough.

Aside from being a court icon, the Air Jordan 3 became a pop culture legend over the years as it became the focus in numerous hip-hop lyrics and big moments. Jay-Z kicked off his Blue Print Tour in 2o09 with a fresh pair of ‘Black Cement’ 3’s. Jordans very own, Drake has name dropped the brand numerous times in his songs but one of his best is “I’m back in my bag. My eyes bloodshot but my jet don’t lag. A pair of Jordan 3’s tryna’ chase this cash. Gucci airbag just in case we crash.”

It seems like sneakerheads have been waiting for this drop for years, and now as we’re only a week away from it the biggest decision for you to make is how many you plan on coppin’. The release of the Air Jordan Retro 3 ‘Black Cement’ will come dressed in its original Black, Cement Grey, White and Fire Red color scheme that is so well known. They’ll come complete with classic ‘Nike Air’ branding at the heel and outsole that so many have been wanting over the years. To compliment the colorway you’ll see a fire red tongue lining which is a signature seen on the colorway to complete the legendary look for the ‘Black Cement’ 3s. The icing on the cake is that JB will be dropping these on MJ’s 55th birthday.

You can grab your pair of the Air Jordan Retro 3 ‘Black Cement’ on February 17th at Finishline.com and at your local store.

Back at the beginning of December, Russell Westbrook broke out his signature shoe for the first time in an NBA game against his hometown team, the Los Angeles Lakers. Talk about a special way to debut your first shoe to the world. The Brodie his the court in the Why Not Zer0.1 ‘Mirror Image’ Player Edition. This shoe continued the tradition of personal storytelling through colorways that JB is so well known for. The Why Not Zer0.1 emulates Westbrook’s competitive attitude on the court, his tendency to run at a challenge head first rather than shying away from it. Serving a dual purpose, the upcoming silhouette fits the reigning MVP’s drastic demands on the court while suiting his eccentric personal style off the court.

Always playing on his toes, Westbrook needs added stability to his sole unit in order to minimize response when he makes one of his quick twitch drives to the basket he has become famous for. In order to come up with the perfect fit, Westbrook worked closely with Jordan Brand’s design team and the Thunder equipment manager, Wilson Taylor, as they wnt through multiple rounds of wear-testing to get the perfect fit. Equally as important as it functionality, the Why Not Zer0.1 serves an aesthetic purpose as well, as Brodie’s off-court wardrobe is a story to follow in itself.

Make sure you grab your pair of the Jordan Why Not Zer0.1 on February 15th at Finishline.com.

Looking to cop some of the hottest shoes in the game? Some sneakers are highly sought after and in most cases hard to get your hands on these days without unloading your bank account. So, we want to help you out by giving you some insider information on how to make your release experience on our App the best possible. Follow these simple steps to make sure you get the best chance on release day.

1. Make sure you download the Finish Line app for Apple or GooglePlay for your iPhone or Android devices. 2. You’re going to want to enable push notifications so that you can stay up to date on every release.

3. If you haven’t already you will want to sign up for a Winner’s Circle account if you don’t already have one. If you already have a Winner’s Circle account then you will want to enter all your information after you have downloaded the app. 4. Select your size so it automatically registers when you want to purchase anything.

5. Set your alarm for release day. Releases happen at 10am EST which means they will release at 9am CST, 8am MST and 7am PST. 6. Be ready for the release notification that will be pushed to your phone from the app as soon as the shoes are available.        (Hence the push notifications) 

7. Tap the message on your device as soon as you receive it. 8. Select your size if it doesn’t already populate.

9. Click checkout and enter your payment info/Paypal. 

10. Go through the payment process and confirm your order. 

Other Tips for Buying Sneakers:

1.       Verify with your financial institution that you have the necessary funds available on your credit card to cop your pair.

2.       Be sure that the personal info submitted on your order matches the personal info your financial institution has on file.

3.       Make sure your billing address and shipping address are the SAME or your order will be denied.

4.       To avoid placing multiple holds on your bank account, only submit your order once.  If you submit more than once, your bank may take up to 72 hours to release those holds.

If you follow these directions and do everything you can including praying to the sneaker gods, the odds should be in your favor. Good luck!

Buy Jordans

Looking to cop the new Js? We hear ya…along with 23,232,323 other sneakerheads!  Air Jordans are highly sought after and in most cases hard to get your hands on for retail price. So, we want to help you out by giving you some insider information on how to make your release experience on Finishline.com the best possible.

Other Tips for Buying Jordans:

1.       Verify with your financial institution that you have the necessary funds available on your credit card to cop your Js.

2.       Be sure that the personal info submitted on your order matches the personal info your financial institution has on file.

3.       Make sure your billing address and shipping address are the SAME or your order will be denied.

4.       To avoid placing multiple holds on your bank account, only submit your order once.  If you submit more than once, your bank may take up to 72 hours to release those holds.

5.     If you’ve had troubles in the past, consider purchasing a gift card prior to the release to use as your payment type.

Frequently Asked Questions:

  • When do the new Retro Jordans release?
    • Nearly all of the Retro Jordan shoes will release on Saturdays at 10 a.m. ET (7 a.m. PT). There are always exceptions, and we will do our best to inform you of release times.
  • Can I only find/buy the shoes from your Facebook or Twitter link?
    • You will be able to find and buy the release shoes with our links or by searching for the shoes on finishline.com. Most of the time there will be a homepage banner you can click on to take you to the product.
  • What does the SPA (countdown) page mean? Has the site crashed?
    • If you see the SPA page (30 second countdown clock), the site has not crashed. We purposely limit the amount of traffic going to finishline.com on release days to insure that the site doesn’t go down. Wait patiently (or as patiently as possible!) on the SPA page, and you will eventually get in to buy your kicks. Might we suggest checking out the latest articles on the Finish Line Blog in the meantime?
  • I put the shoes in my cart, but then got kicked out, and I’m on the SPA page again. Will the shoes still be in my cart?
    • As long as the shoes have not sold out, they will still be in your cart, and you will be able to continue to checkout once you get back into the site. Having the shoes in your cart will not reserve them. You must complete the checkout process in order to secure a pair.
  • I buy from Finishline.com all the time, but can never buy the Jordan releases due to checkout errors. Why?
    • Finishline.com has a fraud protection system that checks to make sure any flagged accounts are not fraudulant purchases. This method can take a few days to complete. Since the Jordans will sell out within a day, the system automatically rejects any accounts flagged as potential fraud. We recommend contacting your financial institution to confirm your account information in order to resolve the issue.  In the meantime try the eGift card method in our tips above.
  • I received a confirmation email from PayPal but not from Finish Line. Am I good?
    • You must receive an order confirmation email from Finish Line in order to be sure you secured a pair of shoes. Once you receive your order confirmation from Finish Line, you’re set!
  • How long does it take to get the order confirmation email?
    • There isn’t a specific timeframe for when you will receive an order confirmation email, but it should come shortly after you place an order. If email confirmation is not received, check your Spam folder.

***Using these tips does not guarantee a pair of Jordan shoes from finishline.com. They are meant to make your experience on our site the best possible, but availability of Jordan releases are limited and while supplies last.