If you asked around the sneaker community, most sneakerheads would agree that the Air Jordan ‘Black Infrared’ 6s are high in the ranks as one of the best shoes of all time. Not only are these beautifully designed, but they have some serious history behind them. Jordan won his first championship in these in 1991 when the Bulls defeated the Lakers. But many forget that these historic sneakers made their presence known well before that Championship series even started. Jordan debuted the Air Jordan 6 ‘Black Infrared’ to the world back in February of 1991 when he stepped out on the court in Charlotte in front of his home state to play in the NBA All-Star game. Debuting a shoe to the world was very different back then. There weren’t any debut events or fuzzy pictures taken on a flip phone to leak the shoe to the world.
The shoes were designed by the legend, Tinker Hatfield after MJ’s favorite German sports car. While the silhouette is simplistic and perfect to most, it’s grown to have a reputation off the court as a favorite of many celebrities and influential people over the years. The ‘Infrared’ color has become so popular over the years that Jordan Brand decided to rename it to “Infrared23.” The color isn’t just for the 6s anymore, it is now featured on multiple other Jordan Brand models.
While it hasn’t been that long since we last saw a release of this popular shoe, we are now getting it with classic touches like ‘Nike Air’ on the heel. Back in 2014 when they last dropped, people had said the ‘Infrared’ color was too pink and not enough like the original, but Jordan Brand nailed every detail on this years release. The 2019 version brings back the 1991 feel, with ‘Nike Air’ on the heel and the Jumpman x Nike lace lock and ‘Infrared’ accents. It also maintains the reflective heel detailing and nubuck of the original. Crafted to mirror the original iteration, the 2019 Air Jordan VI also features a PU molded sockliner.
Like we saw on the Travis Scott x Air Force 1 that dropped last year and the Nike Foamposite Pro that is dropping at ASW, the swappable Swoosh trend continues. Nike is dropping a collection of Air Force 1 Lows that give you the option of mixing up your look with these special AF 1s and their six color options. As the Air Force 1 has become a footwear icon over the years, Nike has had to update it with different style options to keep up with the changing trends. Like every All Star week over the years, Nike is packing the week full of releases that have everyone debating if they break the bank on every release or play it safe and save some cash by only buying their must-haves.
This Air Force 1 comes with six Swoosh design options in bold colors that pop. They connect to the shoe with a hook and loop fastener, and wrap all the way around the heel for a streamlined look and feel. Switch your Swoosh out daily to hook up with your look. With so many different color options you can have a new look each time you wear these, you can even double up and go with two colored swooshes at once.
The word iconic gets thrown around a lot, especially in the sneaker world, but there are some sneakers that can hold that title undoubtedly. Styles like the Air Max 1, Air Jordan 1, Air Force 1, Air Jordan 11, Chuck Taylor All Star, and of course the Air Jordan 3. Back in ’88, the Air Jordan 3 was cooked up by “The Architect”, Tinker Hatfield and it was only the beginning of his and Michael Jordans infamous partnership. As most sneaker lovers would tell you, there are certain design aspects that make shoes stand out, others would say that it’s the big moments in culture or on the court and the Air Jordan 3 has all of those areas covered. From seeing that elephant print when a fresh pair was brought out of the box to MJ taking off from the free throw line and delivering the most iconic, gravity-defying moment in sports history, the Jordan 3 sits on a pedestal for a lot of people.
As years have passed and MJ has moved on from dominating the hardwood, his legacy lives on through his sneakers. Nostalgia is one of the biggest ways to take a person back to that very special moment when they first saw a sneaker or make them replay Mike taking off from the free throw line in their head and remembering it like it had just happened. Now, on the 30th anniversary of MJ’s legendary dunk contest performance, Jordan Brand is dropping the ‘Black Cement’ Retro 3 in true OG fashion. If you’re a diehard Jordan fan, then you already know that these shoes released originally in 1988, 1994, 2001, 2008 and lastly back in 2011. This may seem like overkill but this sneaker is one that can never be released enough.
Aside from being a court icon, the Air Jordan 3 became a pop culture legend over the years as it became the focus in numerous hip-hop lyrics and big moments. Jay-Z kicked off his Blue Print Tour in 2o09 with a fresh pair of ‘Black Cement’ 3’s. Jordans very own, Drake has name dropped the brand numerous times in his songs but one of his best is “I’m back in my bag. My eyes bloodshot but my jet don’t lag. A pair of Jordan 3’s tryna’ chase this cash. Gucci airbag just in case we crash.”
It seems like sneakerheads have been waiting for this drop for years, and now as we’re only a week away from it the biggest decision for you to make is how many you plan on coppin’. The release of the Air Jordan Retro 3 ‘Black Cement’ will come dressed in its original Black, Cement Grey, White and Fire Red color scheme that is so well known. They’ll come complete with classic ‘Nike Air’ branding at the heel and outsole that so many have been wanting over the years. To compliment the colorway you’ll see a fire red tongue lining which is a signature seen on the colorway to complete the legendary look for the ‘Black Cement’ 3s. The icing on the cake is that JB will be dropping these on MJ’s 55th birthday.
NBA All-Star Weekend is always an epic weekend and this year is about to be a movie in LA and you already know that Migos are gonna be the stars. Oh, there’s also an NBA Game going on but that can wait. Since we signed that star studded rap trio back in August we’ve been breaking records and pushing the C U L T U R E forward with photoshoots in the hottest footwear and helping Quavo gift his high school basketball team with custom ‘H U N C H O’ LeBron 15’s that the King himself wanted. Get at us ‘Bron.
Those shoes aren’t the only thing that they’ve dropped. The highly anticipated album, C U L T U R E I I hit airwaves back in January and have dominated the charts and every radio station in the world. One of the hottest songs on the album is ‘Stir Fry’ which features the music legend, Pharrell and is also the song of NBA All-Star Weekend if you haven’t heard.
Not only will the hiphop trifecta be stompin’ around the city, but they’ll be doing it in some of the hottest sneakers that are dropping that weekend. Don’t be surprised if you see ’em shutting the city down in a fresh pair of ‘Black Cement’ Jordan 3’s, ‘Gold Toe’ Jordan 1’s, Nike React, adidas BYW, and more.
Like they do every year, there’s a celebrity game that takes place on Friday night and H U N C H O is hitting the court this year. By now you’ve probably seen the numerous videos of Quavo hitting the court with some serious players and now he’s taking his talents to LA and looks to bring home that MVP hardware.
Last night we teamed up with @UnderArmour and @CapitolRecords to host an event of epic proportions. With DJ Envy on the ones and twos to set the pace early in the evening and performances from the LA Leakers and Zaytoven, how much better could it get? You know we had to do it the F I N I S H L I N E W A Y and get the big dogs here and set it off the right way ???????????? aka D A T W A Y. With the Culture II set up on the stage, everyone knew it was coming, but when Migos hit the stage, the atmosphere was electrifying beyond words. It felt like all of LA was vibin’ with us.