A Swiss athlete’s quest for the perfect shoe led to the arrival of On Running
Switzerland is famous for a lot of great things.
Think about it: we’ve got Swiss cheese, Swiss watches, Swiss bank accounts, the Swiss Alps, even the iconic Swiss Army Knife.
You can also add “Swiss running shoes” to that list.
That’s right. The brand with that unique, eye-catching cushioning system you’ve probably seen in the gym or on the street is from Switzerland.
Meet On Running.
Founded more than decade ago in Zurich, Switzerland, On was brought to life by three friends who loved to run.
Three-time world duathlon champion Olivier Bernhard was set on finding the perfect running shoe, and ended up joining forces with a Swiss engineer who had a new concept for pounding the pavement.
It took a few rounds of prototypes and some engineering experimentation, but in 2010 On Running was born.
Runners who tested the final models frequently said they felt as though they were “running on clouds.” Mission accomplished.
That’s probably why that wavy midsole is called CloudTecⓇ. It features cushioning models that respond individually and together to absorb impact and provide explosive take-off.
On shoe models also feature what the company calls the Speedboard, a plate of thermoplastic polymer that sits between the upper and midsole that helps absorb and redistribute footfall energy back into takeoff.
If you’re intrigued, you don’t have to wait long. A range of On Running shoes is set to drop online and in Finish Line stores on 8/1, including:
- On Cloud Nova: For everyday wear, travel, sneaker style
- On Cloud X Shift: Lightweight for all-day wear, home workouts
- On Cloud WP: Waterproof for urban adventures in all conditions
- On CloudSwift: Impact protection for urban running, short-medium distance
In short, there’s something for everyone.
Run on clouds with these Swiss-engineered running shoes when the On Running range arrives at finishline.com and in stores on 8/1.
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