Elise Albeck

The #FNLFam celebrates Women’s History Month


Finish Line has teamed up with PUMA to celebrate women all month long! March is officially International Women’s Month so we’ve assembled a roster of influential and inspiring women whose stories will be elevated throughout the month.

We’re kicking it all off on International Women’s Day, March 8, with exclusive PUMA product, special offers through our STATUS loyalty program and a Community Voices episode presented by PUMA, featuring a panel of women outlined below.

On top of all of our International Women’s Day celebrations in partnership with PUMA, we also plan to have Community Voices episodes all month long that feature empowering, fearless females. Don’t forget to tune in on Instagram every Friday throughout the month to hear these women’s stories, and continue to celebrate with us and our #FNLFam. 

We will kick things off this Friday with two powerhouse sisters, Jordyn and Jodie Woods. Make sure to tune in, and thank you for celebrating women all month long with us!

Rocsi Diaz

Emmy Award-winning host Rocsi Diaz is best known as the former host of BET’s ultra-popular mega music show, 106 & Park

Diaz has interviewed everyone from Lady Gaga to President Obama. As a co-host and daily correspondent on CBS’s Entertainment Tonight, Diaz was known for setting the tone for what’s hot in music, movies, and entertainment. 

Diaz has recently shared the screen with director/actor Mario Van Peebles, Shemar Moore and Omari Hardwick. She started a career in sports journalism in 2018 when she entered the boxing ring for the first time as Goldenboy Productions’ ringside social media correspondent.

She reached over 85 million homes worldwide during her time with 106 & Park and was in over 20 major FM markets in the United States with her popular radio show “Rocsi on the Radio.” She’s since gone on to host CNN/HLN’s The Daily Share, People Magazine’s Chatter and VH1’s Dating Naked and Behind The Movie. With a massive social media presence, Diaz reaches millions of followers across all platforms. She currently serves as a correspondent for E!

D’Ara Nazaryan

D’Ara Nazaryan, born and bred in Los Angeles, is a California girl through and through! Having received her BFA from Otis College of Art and Design, Nazaryan has artfully crafted her path as a motion graphics designer and illustrator for many years, collaborating with some of the industry’s top directors and studios. 

Jasmine Nicole

Jasmine Nicole is CEO and Founder of The Nice Plant, an e-commerce company deeply rooted to her advocacy for gratitude and her love of plants as a second generation horticulturist.

At the intersection of creative arts and business, she has spent the last seven years architecting brands and events for clients and partners across industries, from her time as CMO of Black Love on OWN to producing events at SXSW. 

Jasmine is a multi-hyphenate entrepreneur and creative director with extensive experience in production, digital marketing and logistics. She runs a creative agency, Dead Logic, with her fiancé and business partner through which she produces content and experiences for both startups and major brands.

Jasmine is committed to building brands, events and companies rooted in supporting people cultivating unique career paths, finding balance, defining success on their own terms, and building wealth in their own lives. 

Cashmere Nicole

A powerful story of resilience and inspiration, Cashmere Nicole founded Beauty Bakerie in 2011 with the mission to be sweet and sweeten the lives of others.

During a challenging, but successful fight with breast cancer, Cashmere became extremely health conscious and research-driven about the products we put in and on our bodies.

The Beauty Bakerie brand is a direct reflection of Cashmere’s perseverance and passion for both high quality, healthy ingredients that enhance the beauty in everyone, every day.

Cashmere continues to grow her global brand which is now sold in almost 1,000 locations. She embodies the sweet life not only by developing cruelty-free, all-inclusive cosmetics but more importantly while implementing initiatives such as the 501(c)3 that she founded in 2016, Sugar Homes, which supports the needs of orphaned children worldwide.

Meena Harris

PUMA is also presenting a Community Voices episode on March 19, where we will be speaking with Meena Harris.

Meena Harris is one of the most powerful and dynamic young leaders in America. As the founder of the groundbreaking Phenomenal brand, she is a respected entrepreneur and is recognized as an influential voice for women’s equality.

Harris is also an attorney with extensive experience in consumer protection, data privacy, and cybersecurity.

A #1 New York Times bestselling author, Meena released her latest book, Ambitious Girl, on January 19, 2021.

Harris has been featured in The New York Times, The Washington Post, Harper’s Bazaar, Adweek, and more. She is a graduate of Stanford University and Harvard Law School, and currently resides in San Francisco with her partner and two daughters.

STATUS Giveaway

Finish Line will release a PUMA Future Rider and a PUMA RS-Curve on March 8 as part of the exclusive PUMA pack.

These will both have a gift with purchase that includes a PUMA backpack, a custom print from D’Ara Nazaryan, a “Self Care” kit from The Nice Plant and a setting spray, eyeshadow palette and lip scrub from Beauty Bakerie (limited quantities of gift with purchase available.)

STATUS members will also have the chance to enter to win one of the PUMA Prize Packs on March 8! Read the Official Rules here.

Starting on March 19, STATUS members will be able to enter for a chance to win a Meena Harris ‘Phenomenal Woman’ T-shirt along with one of the exclusive pairs of International Women’s Day PUMA kicks. Sign up to be a member and enter to win at finishline.com/status. Last day to enter is 3/23. Official Rules apply.

Shop the exclusive PUMA International Women’s Day Collection at Finishline.com.