Hues of fine French wine set off this Air Jordan 4 Retro collab
Jordan Brand is no stranger to making history — it basically helped write the sneaker history books.
Even so, it was still a groundbreaking moment in 2018 when the most iconic basketball name of all-time made a deal that would see the Jumpman featured on the kits of one of France’s most successful soccer clubs, Paris Saint-Germain F.C.
MJ himself has some ties to Paris: the brand’s first European store, the Jordan Bastille, was opened there in 2016, and for more than 15 years Jordan Brand has sponsored the legendary Quai 54, the largest streetball tournament in the world.
Anyway, back to PSG. As well as a multi-year uniform sponsorship, Jordan and PSG have since collaborated on apparel and footwear, including 2019’s Jordan Mars 270 ‘PSG’ sneaker.
This fall, the collaboration has kicked it up several notches, if you’ll excuse the pun, with the forthcoming release of the Air Jordan 4 Retro ‘PSG.’
Retro fans won’t want to miss this one, and Francophiles will covet it too. The white leather upper of the classic AJ4 silhouette we all know and love is dripping with deep burgundy highlights at the mudguard, lace guides, heel tabs and sockliner.
Contrasting black hits feature on the outsoles, support wings and tongue tabs, while further details set the design off: small tags on the forefoot read “Paname,” the colloquial name for Paris and its suburbs; and a combined Jumpman/PSG logo graces the heels. Text on the insoles reads “Ici C’est Paris,” or “this is Paris,” the soccer club’s motto.
Take the word “kicks” extremely literally when the Air Jordan 4 Retro ‘PSG’ releases in Men’s and Kids’ sizes on 10/10 at FinishLine.com and select stores via mobile app reservation.
How to Purchase
– Available at FinishLine.com or in select stores via mobile app reservation on 10/10.
– To enter for a reservation of the Air Jordan 4 Retro ‘PSG,’ head to our mobile app. Reservations open on Thursday, October 1 at 10 a.m. EST and will close on Monday, October 5 at 1 p.m. EST.
*Status Members, use your Status Points to redeem extra entries to increase your chances of winning.
– Reserved pairs can be picked up in store.
– No pairs will be sold in stores on 10/10, only at FinishLine.com
– To adhere to local social distancing guidelines, we suggest picking up your shoes during designated windows of time:
11am-1pm (last names beginning with A – G)
1pm-3pm (last names beginning with H – M)
3pm-5pm (last names beginning with N – T)
5pm-7pm (last names beginning with U – Z)