You don’t have to be a supervillain to rock these Minion-inspired Reebok kicks


When you stop and really think about it, there are a lot of yellow cartoon characters. Like, a LOT.

The Simpsons are the obvious ones, but you’ve also got Spongebob Squarepants, Snoopy’s pal Woodchuck, Pikachu, Tweety Bird, Bert and Big Bird from Sesame Street. Even famously gruff X-Man Wolverine’s costume is predominantly sunny-colored.

The celluloid stars listed above are old classics, but it wouldn’t be a list of yellow cartoon characters without including a new favorite of grown-ups and kids alike: The Minions.

The pill-shaped, goggle-wearing goofs from the Despicable Me movie franchise have become a pop culture smash hit since the release of the first film in 2010, and they might be the cutest villains (technically) in cinema history.

You can find their faces on every other Facebook meme post, and on everything from lunchboxes to LEGO sets. But what about Minions merch for the sneakerheads?

Don’t stress: Reebok has you covered with the arrival of a collection of kicks celebrating the movie franchise and its upcoming title, Minions: The Rise of Gru, set for a 2021 release.

The collection has something for kids as well as kids-at-heart. The Club C “Otto,” a vintage tennis shoe that first launched in 1985, comes in Kids’ sizing and is dressed in Primal Yellow, with Humble Blue tongues and Silver heel tabs. Volt splashes highlight the sidewall logo and outsole, while a “Minion Powered” badge graces the rear quarter. The sockliner is emblazoned with Minion graphics for a fun look every time you slip your feet in.

For the grown-ups, two equally iconic Reebok silhouettes get the Minions treatment. The already wild Instapump Fury is said to be “imagined through the eye(s) of the Minions themselves,” according to the brand. The bold design is loud and proud in yellow and blue, with a Minion eye on the tongue-mounted Pump button. A Toddler version, the Versapump, will also be available.

If you want to rock the movie supervillain’s style, the Question Mid “Gru’s Lab” is the shoe for you. This version of Allen Iverson’s signature model has a silver upper enhanced by neon green piping around the laces, Gru’s logo at the heel, and glow-in-the-dark “slime” in the outsole.

The Reebok x Minions Club C, Instapump Fury, Versapump and Question Mid will be landing at in very limited quantities on 10/1. Get yours before they’re gone!