Nike Air VaporMax

Recycled materials and sustainability are the cornerstones of the new Nike Air VaporMax 2020 Flyknit

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In this day and age, environmental impact is a key concern for conscious companies around the world, and the Swoosh is certainly no exception.

Nike’s sustainability latest offering from the VaporMax line focuses heavily on the concept of circular design, or products that are made to be made again down the line, so that there’s less waste entering the ecosystem.

This year we’ve already seen the success of the Nike Space Hippie collection, with sneakers and apparel made from scraps from the factory floor.

Coming soon is the Air VaporMax 2020 Flyknit, one of the brand’s most sustainable models so far. Each shoe is made from at least 50 percent recycled content by weight, and incorporates a full-length VaporMax Air unit for the first time.

The Air unit, which is made from around 75 percent recycled materials, resembles a snake that tapers down the length of the shoe, making the 2020 iteration the lowest-profile VaporMax to date. The outsole itself is constructed with Nike Grind, another of the brand’s recycling initiatives.

The Flyknit upper is also manufactured from recycled material, including recycled plastic bottle waste, which is surely a relief to our oceans and waterways.

The Air VaporMax 2020 Flyknit takes on much of the familiar aesthetic sported by its predecessors, but will also incorporate Nike FlyEase technology for easy-on, easy-off functionality for all wearers. A one-handed lock and release mechanism on the tongue makes for a quick exit from the shoe.

You can get your feet in a pair of the brand-new Nike Air VaporMax 2020 Flyknit in Men’s and Women’s sizing on August 6 at FinishLine.com.

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