The Time is Now: Nike Adapt BB ‘The Future of the Game’

Following the introduction of the Nike Adapt BB, Nike ensured that this was the future of footwear and the power lacing technology was here to stay. Looks like the brand is making good on that affiance. Dubbed ‘The Future of the Game,’ this latest colorway was debuted by Celtics star Jayson Tatum in late March. Dressed in Dark Grey and Punch Red, this option is a stark contrast from the Black colorway of the Adapt BB that was released in February.

The trademark power lacing eliminates the need of a traditional system. Working to achieve the ‘perfect fit’ an intricate series of cables work together, sensing tension then provides varying degrees of support, dependent on the wearers needs. The technology is controlled by slide-touch bars on syncing phone app or two toggle buttons on the side of the shoe. Like an automatic car seat, the settings for the shoe can be stored (by manual touch or through the Nike Adapt App). Insights from top NBA athletes led to design decision on the Adapt BB. That insight led to the choice of a Cushlon midsole, the concentric circles on the outsole and the molded heel.

Step into the future with the Nike Adapt BB ‘The Future of the Game’ on 4/19 from Finish Line.