Over the years, sneakers have become more than just shoes you wear everyday to complete an outfit. They’ve become an outlet for people to express themselves through different colors, designs, styles and even customize pairs that are special to them. Sneakers are bigger than ever and the culture around them is a thick community built of people from all different ages, genders and walks of life. With all of the different sneaker lovers out there, from the experienced to the rookies, our flagship stores have interactive screens where you’re in control of the sneaker information being displayed and will highlight the style you’re looking at. Not sure if you want to pull the trigger on a new style? Then we’ve got you taken care of. Our shoe-eye-view lets you see how a sneaker is going to look on foot and takes a picture you can post on your social media to determine if they’re perfect for your rotation.
As trends change day by day and style evolves in every direction, sneaker lovers everywhere are looking for specific places that have everything they need in one place.
We introduced our first flagship store to the world back in July at the Woodfield Mall in Chicago, Illinois.
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Recap (Swipe) of an amazing weekend rocking with @finishline and some amazing players. Huge shoutout to my brother, my heart, my mentor @jobbamax for coordinating an amazing weekend. (@hall_of_fame24 @mybrooke @clarissachicago @jabariparker @12thrill @jpargo5 @clsdot1 @djpharris ) #ChicagoInfluencers
Filled with sneaker heritage from Chicacgo and the latest and greatest in footwear and apparel, the city came out to experience this unique store that was built for the culture.
Two months later, we opened our second location at the Roosevelt Field Mall in New York. Like we did at the Woodfield store, we crafted it to capture the NY sneaker culture and the history that makes the city so unique.
Dave East, Lance Stephenson, Maino and more came out to see what the store was all about and Jadakiss gave a surprise performance before he did some shopping.
The legend himself, Funk Master Flex came out and hit the tables for the grand opening and had the spot jumpin’.
These two stores were just the beginning and we have more coming later this year. Keep your eyes peeled because your local store could be the next one that gets a fresh look.