The NBA Season is a little over a month away and Nike took over the city of angels to show everyone what your favorite player will be rocking when he is either breaking ankles, posterizing foes, or getting a nod on #SCTop10.
With everyone already hyped about the potential face-off of Golden State and Cleveland for the fourth time in the NBA Finals, it was awesome to see Team Swoosh lead things off not only with their jerseys, but introducing the new Statement Jerseys that will be an alternative road color way for most teams was a cool look at how Nike’s style will impact the league.
Nike brought out 32 of its top players and introduced the new NikeConnect technology as well as the new styles and colors. When fans purchase their favorite players jerseys, the new technology will allow them to unlock exclusive content for their favorite teams. Using the app and a new NBA jersey, fans will need to locate the NFC chip under the jock tag which will then automatically launch the experience on their smartphones, giving them more access to the brand and its athletes than ever before.
You will also have access to exclusive content and highlights for the player’s jersey you purchase, along with NBA 2K18 boosters, tickets to games and exclusive Nike launches. Also a direct-to-fan platform will allow players to send messages to fans who purchased their jersey.
Keep it locked to FinishLine.com to cop your favorite jersey from Nike on 9/29