Puma is no stranger to introducing new lacing technology to their sneakers. They first did it with the Puma Disc Blaze back in 1991 and now they are bringing a whole new style to the sneaker world on the Puma Tsugi Shinsei that features a unique lacing system with the laces sitting on the lateral and medial side of the foot for a custom fit and progressive look. “Tsugi” translates to “Next” in Japanese, and “Shinsei” translates to “Reborn.” These words embody Puma’s goal of bringing a new style to the streetwear scene. The futuristic upper sits atop a soft IGNITE Foam sole found in the brand’s performance running models. The shoe also features an EvoKnit sock liner, mesh toebox, leather and nylon accents, and IGNITE foam cushioning. Puma branding is also featured prominently on the heel. This sneaker is definitely unique in all aspects from the story inspiring it all the way down to the design and look of it.