On the night of January 31st, thousands of people watched Carmelo Anthony and the New York Knicks take on the defending champion Golden State Warriors in Madison Square Garden.
In contrast, across the street from MSG, in Jordan Brand’s Terminal 23, less than 30 people were in attendance. And that’s the way we wanted it.
Finish Line partnered with the Jordan Brand to invite only the most loyal members of the Winners Circle program from the New York area to experience a special night at the unofficial Holy Grail of basketball.
For this exclusive event, Winners Circle members and their guests arrived at 5pm to check in and lace up the latest performance basketball kicks from the Jordan Brand, the Melo M12.
After soaking in the legendary venue and getting loose on their own, an official Jordan Brand trainer took the group though a dynamic warm up on Carmelo Anthony’s “home court”.
Once the group had officially broken a sweat and were sufficiently loose, they split into teams and put the M12s and their jump shots to the test. Just like Melo and KD battled each other in offseasons past on this very court, the Winners Circle members battled one another.
As 7:30 rolled around, the group made moves from the basketball court to the lounge. Dinner was served and the Knicks-Warriors game took center stage on the big screen.
The Finish Line Winners Circle program is always looking for ways to thank our loyal members. Not a member of the Winners Circle? Join here.