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2015-16 NBA Sneaker Signings & New Endorsements

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James Harden from Nike to adidas
2015-16 NBA SEASON: adidas

Easily the most publicized sneaker endorsement move in the NBA this off-season, James Harden left his high-profile Nike endorsement for pastures with more Stripes; meaning adidas. During the three years he spent at Arizona State, Harden rocked Flightposites, multiple LeBron 6 colorways, and the original Hyperdunk. After being the face of…

Equipped with enough clauses, benchmarks, and incentives to make the contract worth nine-figures, hopefully Harden both capitalizes and revives interest in the adidas performance basketball sector. A lot can happen while in a 13-year contract.

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