People love what they can’t have.
Exclusivity feeds to a inane human nature to be set apart from peers. When it comes to sneakers, Player Exclusive editions featuring unreleased team colors and personalized additions were worn like badges of honor. Things like nicknames and jersey numbers added to the kicks and made locker organization that much easier for equipment managers.
With most of the Air Jordan catalog having been re-released, we are seeing an influx of colorways that were previously exclusive to specific players getting a barcode and release date.
Gone are the days of the current numbered Air Jordan being the most sought-after footwear for the hardwood (despite the technology being much better suited for intended performance purposes). What hasn’t changed is the desire for one-off Air Jordan Retros.
All that said, take a look at 10 former Air Jordan Retro Player Exclusives that eventually made it to retail shelves.
NOTE: the ‘Sugar Ray’ PEs made more Ray Allen during his days on the Boston Celtics were purposely left off of this because the Jordan 8 & Jordan 13 released not just in the same year, but within weeks of being debuted.